Offer summary
Qualifications:
Proficient in CSS, HTML coding, 2+ years of relevant experience.Key responsabilities:
- Build custom email templates
- Collaborate with cross-functional teams
- Conduct A/B tests and report performance
Match score not available
Priority access
Match score not available
Sr Lifecycle Marketing Associate
75% Flex
EXTRA HOLIDAYS
Job description
Your missions
Be essential at Cars Commerce
At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.
No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.
But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.
ABOUT THIS ROLE:
As a key member on the Cars.com Consumer Lifecycle Marketing team you will be part of a high-performing team building personalized lifecycle campaigns to support our Consumer Growth goals. In partnership with the team, you will be responsible for prioritizing program updates, launching new email campaigns and working cross-functionally with Design, Product and Engineering teams as required.
RESPONSIBILITIES
- Build custom and responsive email templates for consumer marketing initiatives
- Primarily responsible for email campaign setup, audit and launch. This role will actively work on creating new or editing existing templates and will partner with our internal design team and external agency to optimize and build email templates
- Effectively collaborate with stakeholders from Product, Design, Data and Engineering to build best in class lifecycle campaigns
- Setup periodic A/B tests on the email platform to validate program optimization hypotheses. Roll out the winning creative/treatment accordingly.
- Report on campaign performance to provide insights and recommendations to stakeholders
- Monitor contact list health and deliverability numbers - ensure list hygiene by periodically going in and updating our segmentation rules. Collaborate with deliverability vendor to proactively monitor our sender reputation
ABOUT YOU:
- Well versed in CSS, HTML coding, ability to build dynamic, responsive templates and troubleshooting.
- Proficient in marketing automation platforms (like Iterable, Salesforce, Oracle)
- Understanding of the Email & Push best practices and overall industry landscape
- Excellent analytical skills and a data-driven mindset for decision making. Report on campaign performance to provide insights and recommendations to stakeholders
- Keen eye for details. This role will be responsible for sending campaigns to high volume audience so attention to detail is important
- 2+ Years of relevant experience
Preferred:
- Degree in marketing, business communications or a related field of equivalent experience
- Ability to problem solve and think strategically to increase program efficiency
- Strong communication skills to work seamlessly with both technical and non-technical audiences and the ability to summarize analytical results or technical issues to key stakeholders.
Our Comprehensive Benefits Package includes:
Medical, Dental & Vision Healthcare Plans401(k) with Company Match + Immediate VestingNew Hire Stipend for Home Office Set-UpEmployee Stock Purchase ProgramGenerous PTORefuel - a service based recognition program where employees receive additional paid time away to learn grow and resetPaid Holidays, Floating Holiday, Volunteer Day, Recharge DayLearn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#LI-SY #LI-REMOTE
In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.
Salary Range
$70,900—$80,800 USD
Our Comprehensive Benefits Package includes:
- Medical, Dental & Vision Healthcare Plans
- 401(k) with Company Match + Immediate Vesting
- New Hire Stipend for Home Office Set-Up
- Employee Stock Purchase Program
- Generous PTO
- Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
- Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.
Required profile
Experience
Level of experience: Mid-level (2-5 years)
Industry :
Automotive
Spoken language(s):
English
Check out the description to know which languages are mandatory. Soft Skills
- Data-Driven Decision Making
- Team Collaboration
- Open-Mindedness
- Commitment to Diversity
- Competitive
- Respectful Communication
- Integrity
- Analytical Thinking
- Problem Solving
- Strong Communication
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