Better Collective, the home of the Action Network, VegasInsider and Rotogrinders, is searching for a Conversion Rate Optimization Manager to join our fast-growing, award-winning company. Better Collective is a leading iGaming media group that improves the sports betting & gaming experience for bettors across the world. We create a transparent and safe betting environment through innovative technologies and trusted platforms.
The role
Better Collective US is looking for a highly organized, experienced individual to support our US business. In this role you will enhance our website performance and increase conversion rates through data-driven strategies, ultimately driving revenue growth and improving user experience.
Important note: Please note that this position is an evening shift position, the shift is flexible from 14:00 - 00:00 with hours expected to be mostly between 14:00 - 22:00. This is necessary as your stakeholders will be spread over several time zones in the USA.
Responsibilities
Develop and implement data-driven conversion rate optimization strategies tailored to the company's websites.
Utilize A/B testing and multivariate testing methodologies to identify and implement improvements.
Stay updated on industry best practices and emerging trends in conversion rate optimization.
Monitor and analyze website and digital campaign performance using web analytics tools such as Google Analytics.
Identify key performance indicators (KPIs) and track metrics related to conversion rates and user behavior.
Generate regular reports and present findings to stakeholders, highlighting opportunities for optimization.
Conduct qualitative and quantitative research to gain insights into user behavior, preferences, and pain points.
Utilize tools such as heatmaps, session recordings, and surveys to gather data on user interactions.
Identify areas for improvement based on user feedback and data analysis.
Collaborate with cross-functional teams, including marketing, design, and development, to implement optimization strategies.
Communicate effectively with team members to ensure alignment on goals and priorities.
Prioritize tasks based on potential impact and resource availability.
Generate comprehensive reports on optimization efforts, including key findings, recommendations, and performance metrics.
Present findings to stakeholders, including executives, marketing teams, and product managers.
Translate technical insights into actionable recommendations for non-technical stakeholders.
Coordinate with internal and external teams to execute optimization projects effectively and efficiently.
Define project scopes, timelines, and deliverables, ensuring adherence to deadlines and budgets.
Maintain documentation of project plans, progress, and outcomes for future reference.
Benefits
We also provide up-to date equipment, entertainment facilities in a modern office right in the city center, company parties, yearly trip out of town, holiday presents and more.
Note: Flexible working hours and occasional work from home options in Better Collective help us achieve proper work-life balance. We strongly believe in the magic of teamwork, though, so we come to the office at least once a week to keep the team spirits high.
Application deadline
Please submit your CV and cover letter in PDF; only applications submitted in English will be considered.
Expected start date: as soon as possible.
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