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Digital Marketing Analyst (Google Ads & Meta Ads) for a Digital Marketing Agency in Australia (Home Based Full Time)

72% Flex
Remote: 
Full Remote
Contract: 
Full time
Work from: 
Australia

Offer summary

Key responsabilities:

  • Develop and execute Google Ads & Meta Ads strategies for clients.
  • Create campaign content and briefing for graphics and multimedia.
  • Monitor campaign performance and make data-driven optimizations.
  • Conduct audits to ensure high standards practices on accounts.
  • Implement conversion tracking setups and generate monthly reports.
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Job description

Logo Jobgether

Your missions

Digital Strategy Development:
  • Plan and execute Google Ads & Meta Ads strategies for our clients, in line with their budgetary requirements, business objectives and marketing goals.
  • Develop strategy slide decks, using provided templates, to be presented to the client by our internal Account Management team.
  • Remain continually up to date with industry shifts, new technologies, best practices and changes in the Google Ads & Meta Ads spheres.
Campaign Management:
  • Organise, build, launch, and refine digital marketing campaigns across various channels, including Google Ads & Meta Ads.
  • Regularly monitor and evaluate campaign performance of a select portfolio of accounts, making data-driven, conversion-led optimisations to ensure the continual improvement and growth of each account, in alignment with each client’s objectives.
Content Creation:
  • Plan and manage the briefing of enticing and persuasive visual content, to be provided to our Graphic Design Team, ensuring it resonates with each client’s brand’s tone and campaign message.
  • Work collaboratively with the Graphic Design Team to brief multimedia content, such as graphics, videos, and infographics.
Quality Assurance & Campaign Auditing:
  • Conduct audit exercises of select Google Ads & Meta Ads accounts to ensure all accounts within the agency portfolio are being managed to the highest standards of practice.
  • Conduct Quality Assurance Checklist exercises for new accounts on Google Ads and Meta Ads.
Tracking, Analytics & Account Setups:
  • Assist in the creation and implementation of Google Tag Manager and Google Analytics 4 on client sites.
  • Plan and build conversion tracking setups for Google Ads & Meta Ads clients, using Google Tag Manager, in accordance with our agency’s best practices.
Tracking, Analytics & Account Setups:
  • Generate monthly reports to highlight steps taken to optimise each client within the given portfolio, and the impact of digital marketing efforts on achieving business goals.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

AD Platform ManagementGoogle Tag ManagerGoogle Ad ManagerDigital StrategyCampaign ManagementContent CreationSoftware Quality AssuranceAnalyticsGoogle Analytics 4

Soft Skills

  • Excellent Communication
  • Attention to Detail
  • Analytical Thinking
  • Proactive Mindset
Are you interested?

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