Marketing Specialist

Marketing Specialist  
Remote- Columbia, MD

Ready to make a difference?
 
If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential. 

The Marketing Specialist will be part of the energy Account Services team in a support role working with utility clients in the Mid-Atlantic region. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. 
 
This is a predominately work-from-home position with periodic working days at our Columbia, Maryland office and our headquarters in Reston, VA. Minimal local travel is required. 

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Assist with the B2b marketing and advertising of commercial and industrial energy efficiency programs for utilities located in the Mid-Atlantic region. 
• Work with the Account Services team to develop and implement marketing and communications plans to educate business customers about energy efficiency and drive participation in energy efficiency programs. 
• Work with ICF Next Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails, collateral, event materials, and video, print, outdoor, etc. 
• Work with the ICF Next Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, events, etc. 
• Prepare monthly reports on activities, media analytics, and results of the marketing program. 
• Help develop Power Point presentations and other communications tools. 
• Coordinate event marketing activities to support the program implementation and outreach teams.  
• Track and report on marketing campaign metrics. 
• Prepare and manage printing requests to ensure collateral is always in the market. 
• Track multiple team deliverables on deadlines using Excel spreadsheets, SharePoint, and other digital tools. 

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What we need you to have (minimum qualifications): 

• A bachelor’s degree in Communications, Marketing, Advertising, or related majors. 
• 1+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm. 

OR 

• 5+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm. 

What we would like you to have:

• Internship at an advertising agency and/or experience working on a consumer marketing account. 
• Working in a multi-tasking environment. 
• Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects. 
• Experience or exposure to Google Analytics and other reporting software to track and report on marketing results. 
• Familiar with content management systems (CMS) and email management systems. 
• Interest in and commitment to energy efficiency, the environment, and sustainable living.