Digital Marketing Specialist, North America

This unique role as a Digital Marketing Specialist will assist the Marketing Communications Manager in developing coordinated quarterly plans to support key sales objectives and market growth quarter-over-quarter. Through online and offline campaigns, this team will directly impact the company’s revenue goals.

Here's some of the other things to look forward to:

• Daily interaction with various marketing teams (regional, global, and external agencies) in developing content and scheduling campaigns. Content may take the form of press releases, blog posts, emails, customer case studies, testimonials, web, and content for our social media pages.
• Implement and optimize regional Hempel websites by planning and implementing digital content for website properties, landing pages and blog, including images and copy.
• Support the planning, implementation, execution, and evaluation of digital marketing communications programs, brand management and product launches.
• Create multi-channel programs across outbound and inbound channels including email, content marketing, digital display advertising, search, social advertising, and PPC.
• Develop and handle all Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.
• Maintain and complete content calendar for North America Social Media channels including LinkedIn, Facebook, and YouTube
• Support the execution of trade shows and events across the region.
• Provide analytical reporting of campaigns to stakeholders.
• Handle internal regional promotional item and print stores, work with the sales team and third-party vendors to optimize processes and ensure on-time delivery of orders.

What do you need to be successful in this role?

• Understand how to work in a global, matrix type organizational structure with a commercial awareness.
• Competent in using the web and web-based search tools to access market information.
• Prioritizes tasks and knows how to juggle multiple projects simultaneously.
• Clear and engaging presentation skills.
• High levels of accuracy and attention to detail.
• Works well under minimal supervision, using own initiative.
• Team player, problem solver, analytical, and flexible approach.
• Excellent (verbal and written) English language communication skills.
• Enjoys operating in a fast paced, entrepreneurial environment.

Qualifications:

• University graduate (BA/BS), ideally with a marketing, business administration or technical related degree.
• Minimum 3-5 years of marketing experience running campaigns, social media channels, websites and crafting content.
• Understanding of web coding, CMS systems (preferably Sitecore 9) and Google Analytics.
• Knowledge of Hootsuite, Sprout Social, LinkedIn Ads, and Facebook Ads.
• Exceptional skills with shown results in SEO, SEM and PPC.
• Familiar with Adobe programs such as Photoshop, InDesign, and Illustrator.
• Proficient in speaking, writing, and editing skills (both English and Spanish), with the ability to identify and articulate engaging and persuasive messages and content.

Sounds like a match?

Welcome to apply! Click the ‘Apply for position’ button in the top-right corner and submit your application letter with a CV in English via our recruitment system.

More about Hempel

At Hempel, you'll join a team of passionate and motivated individuals and become part of a global family with almost 7,000 colleagues around the world. We know that diversity brings strength to the workplace, and we're dedicated to making sure everyone feels valued and supported which shows in our collaborative work environment.

With offices and production sites in 80+ countries, you'll get plenty of chances for international exposure and career advancement. Whether you're just starting out or ready to take your career to the next level, Hempel has something to offer. Get ready to be inspired by a company that truly cares about its employees and their professional growth. Come be a part of Hempel's mission to shape a brighter future with sustainable coating solutions and unleash your full potential!

At Hempel, we are working together to shape a brighter future with sustainable coating solutions. We believe this is only possible with dedicated employees with diverse perspectives and backgrounds. Hempel is committed to creating an inclusive work environment and culture that embraces the diversity of our employees and the customers we serve, providing equal opportunity for all.

#LI-Hybrid, #LI-Remote, #Marketing

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Across the globe, Hempel’s coatings solutions protect surfaces, structures and equipment. They extend asset lifetimes, reduce maintenance costs and make homes and workplaces safer and more colourful. Hempel was founded in Copenhagen, Denmark in 1915 by J.C. Hempel, and is solely owned by the Hempel Foundation, which not only ensures a solid economic base for the company, but is dedicated to making a difference in the world by empowering children to learn, supporting coatings science and sustaining biodiversity. ​