Email Marketing Lead (Active Pooling)

About Pearl:

Pearl connects top talent from around the world with US and EU-based startups that care about finding sharp and hungry talent that they can grow with long-term. We provide candidates who pass our vetting process with exclusive upskilling opportunities that enable them to get promoted faster in their new roles. We only work with employers who are looking to make full-time hires they can continuously mentor and promote.

ACTIVE POOLING NOTICE:

This role is part of our active pooling process. By applying, you are expressing interest in being considered for future opportunities. We will keep your application on standby and reach out to you as soon as a suitable client opportunity becomes available. Thank you for considering us as part of your career journey!

_____

Job Title: Email Marketing Lead
Working Schedule: Overlapping US hours
Type of Contract: Independent Contractor
_____

About the Role:

As the Email Marketing Lead, you'll spearhead the development and execution of our email marketing strategy. You'll oversee all aspects of our email program, from crafting engaging content and segmenting audiences to optimizing campaigns for maximum impact. You'll also lead and inspire a team of email marketing specialists, fostering a collaborative and results-oriented environment.

Duties and Responsibilities:

• Develop and implement a comprehensive email marketing strategy aligned with overall business goals.
• Conduct market research and competitor analysis to identify best practices and trends.
• Plan, create, and manage engaging email campaigns across various email types (e.g., welcome series, promotional offers, newsletters).
• Segment email lists to ensure targeted communication and personalization.
• Develop and A/B test email subject lines, content, and design to optimize campaign performance.
• Analyze email campaign metrics (e.g., open rates, click-through rates, conversion rates) and identify opportunities for improvement.
• Generate reports and present email marketing performance data to stakeholders.
• Lead and manage a team of email marketing specialists, providing coaching and mentorship.
• Stay up-to-date on the latest email marketing trends and technologies.
• Collaborate with other marketing teams (e.g., content marketing, social media) to ensure integrated marketing efforts.
• Ensure compliance with email marketing regulations (e.g., CAN-SPAM).

Requirements

• Minimum of 3 years of experience in email marketing, with a proven track record of success.
• Strong understanding of email marketing best practices and campaign optimization techniques.
• Experience with email marketing automation platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Excellent data analysis and interpretation skills.
• Experience in developing and managing email marketing budgets (a plus).
• Strong leadership and team management skills.
• Excellent communication, interpersonal, and collaboration skills.
• Creative and analytical mind with a passion for crafting compelling email content.
• Ability to work independently and manage multiple projects simultaneously.