PPC Marketing Specialist (part time role)

PPC Marketing Specialist (part time role)

Main Objective:

A performance-driven role focused on generating high-quality leads through paid marketing strategies, delivering rapid and impactful results.

General Objectives:

To hire a highly skilled marketing professional with expertise in Pay-Per-Click (PPC) advertising, including platforms like Google, Microsoft, and social media networks. The candidate should also excel in paid content marketing through channels such as Taboola and Outbrain, which utilize native advertising to seamlessly integrate promotional content with organic content, enhancing engagement and reducing intrusiveness. Additionally, the role requires proficiency in Cost Per Acquisition (CPA) strategies, focusing on the cost of acquiring a customer or lead through specific marketing campaigns, emphasizing actual conversions over clicks or impressions.

Priority will be given to PPC expertise, followed by skills in paid content marketing and CPA, in that order. Familiarity with other digital lead generation methods is also desirable. The ideal candidate should possess superior skills and experience in these areas, demonstrating a capacity to significantly improve our marketing efforts.

Responsibilities:

• Develop, implement, and manage PPC, Paid Content, CPA campaigns, and any other lead-based campaigns.
• Conduct keyword research and selection for pay-per-click campaigns.
• Monitor and analyze campaign performance data to optimize for maximum ROI.
• Create and test ad copy, landing pages, and other elements of paid marketing strategy.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals.

Target Audience: Experienced marketing professionals with a background in digital marketing and a proven track record in their respective fields.