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Senior Brand Manager

76% Flex
EXTRA HOLIDAYS
Remote: 
Full Remote
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

5+ years brand management experience, Analytical skills with business background.

Key responsabilities:

  • Shape growth plan for brand(s)
  • Develop brand roadmap and calendar
  • Manage brand's expansion into new channels
  • Lead category business intelligence and forecasting
  • Partner to develop go-to-market strategies
Curology logo
Curology Health, Sport, Wellness & Fitness Scaleup https://curology.com/
501 - 1000 Employees
About Curology
Clear skin can be life-changing, but it's not easy to see a dermatologist. At Curology, we provide prescription medications custom-formulated for each patient's skin and shipped directly to their door. We tailor the entire Curology experience specifically for patients with acne and anti-aging concerns, allowing us to provide incredibly personalized, effective and affordable care at scale. We’ve assembled a committed team of dermatology providers and created a secure online platform, bringing professional acne care and prescription treatment to tens of thousands of people who wouldn’t otherwise be able to access or afford it. Curology helps people see tremendous, long-term improvements previously accessible only to a small percentage of the population. Our formulas are already on tens of thousands of sinks across the US. Our technology enables 1:1 chats with real dermatology providers and lets users to share their journeys with an engaged and growing community. Members can upload photos and track their progress over SMS, as well as browse and post digital postcards to share victories and encourage others. Curology is headquartered in the Embarcadero neighborhood of San Francisco
See more Curology offers

Job description

Logo Jobgether

Your missions

Mission of the RoleMost ‘brand’ roles at traditional companies are slow and stagnant. You inherit a great history, but end up focused on protecting past success rather than blazing paths for future growth. And most startup brand leadership roles, well, they don’t exist. The C-suite runs the business, and brand teams operate without a strong connection to business results. 

We are looking to hire a strategic, analytical, consumer-insight-obsessed Brand Lead with a proven track record of progressive success in building iconic, consumer brands that exceed business goals.

Essential Functions and Impact Areas:
  • Shape the growth plan for your respective brand(s) to achieve business goals across net income, gross margin and EBITDA
  • Size and scope new opportunities through the development of robust forecasts and business models to prove out ROI and size of prize
  • Build out the brand roadmap based on your work and get hands on with execution, partnering with integrated marketing, creative, product/packaging, engineering, consumer insights, medical, legal - to bring plans to life
  • Set the brand calendar around which cross-functional teams plan and ensure plans are well communicated + understood → You are the “connective tissue” across teams
  • Lead category business intelligence and health of business, forecasting and financial planning and PNL; monitor performance across channels and gain new insights on the business, identifying ways to grow
  • Lead our brand’s expansion into new distribution channels, developing competitive pricing strategies, best in class content to support the launch and managing the marketing budget
  • Partner with the IMC and Creative teams to make our marketing as effective as possible, leveraging insights to shape communication and maximize performance of acquiring new buyers
  • Develop robust go-to-market and commercialization strategies for all new product launches in partnership with IMC, Product & Sales teams
  • Manage and develop an Associate Brand Manager

    • Minimum Requirements:
  • 5+ years of brand management, with experience at both a traditional CPG and modern D2C brand preferred
  • Generalist business training or background where a strong analytical skill set was developed
  • You are analytical but able to go beyond the data: you are able to derive key insights from a variety of data points and sources and put them into context to get to the “so what”
  • You love a challenge and are self-driven: you thrive under pressure and can very quickly become a subject matter expert on any subject through self-drive; you can take on projects and manage them end-to-end, seeking help and guidance as needed
  • Exceptional communicator: you can clearly communicate complex ideas through different mediums; you are able to build relationships quickly
  • Humble team player: you are constantly trying to learn from others and you have a flexible approach that enables strong collaboration with cross-functional partners; you have a can-do attitude and will roll up your sleeves to do what is needed for the team
  • Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly
    •

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Health, Sport, Wellness & Fitness
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Product LaunchMarket InsightsForecastingFinancial ManagementSolution Architecture

    Soft Skills

    • Strategic Decision Making
    • Interpersonal Skills
    • Results-Driven
    • Adaptability
    Are you interested?

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