BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.
The Associate Brand Manager (ABM) is a key member of the BODi Brand Leadership Marketing Team, responsible for helping to create and drive equity for our nutritional supplement brands through multiple touchpoints. This position works closely with cross functional teams to execute on start-to-finish brand initiatives to drive growth and retention of the nutritional supplements line globally. This includes analyzing market research and maintaining awareness of competitive product/claims, assisting with new product launches and product promotions, and updating and maintaining key marketing resources and tools to ensure they are current and impactful. To be successful, this person must be adaptable, resourceful, curious, analytical, detail oriented, a team player, and capable of managing multiple projects at one time.
Meaningfully contribute to development of integrated, multi-channel marketing and communications plans to support initiatives to consumers and Partners including, but not limited to:
Website: Teambeachbody.com, Beachbodyondemand.com, Shakeology.com, BODI.com
Mobile app
Database marketing
Social media and blog
Collateral
Packaging
Training platforms and vehicles
Assist in optimization of the end-to-end customer experience by uncovering insights; conducting research; monitoring competitive and industry activity; and proactively identifying areas of opportunity.
Work with cross-functional teams to help execute new product launches, new flavor extensions, marketing campaigns and promotions.
Briefing the creative team on brand/promotion strategy and communications hierarchy to get to best-in-class creative.
Own the day-to-day management of nutritional products and act as point of contact for brand inquiries and dissemination of brand information.
Collaborate with merchandising, fitness brand leads and product development teams to ensure nutrition brands are well integrated and on brand across all touchpoints.
Contribute to brand growth in the Partner Network by assisting in development of Partner selling tools, communication, training, and promotions.
Forecast and monitor sales; analyze data to highlight key business insights and develop ideas for additional growth; and identify opportunities to drive engagement, acquisition, conversion, and/or retention.
Conduct ongoing SKU rationalization & management processes in partnership with operations.
Any other tasks reasonably requested to help team and company meet strategic objectives.
Demonstrated strategic, analytical and critical thinking
Creative Concept Evaluation: Ability to brief a written creative request and offer feedback on asset development based on creative brief objectives and consumer insights
Project management: Ability to juggle and drive forward multiple projects, including managing cross-functional input and timelines
Knowledge and ability to apply marketing concepts in the development of marketing plans
Strong verbal and written communication skills
Strong analytical and independent problem solving skills
Extremely organized with excellent attention to detail
Comfort working in a fast-paced, highly dynamic work environment
Positive, professional, collaborative and team-oriented to deliver results in a collegial manner
Excellent work ethic and drive to go the extra mile
Able to prioritize workload based on shared strategic and tactical objectives
Able to package and present work efficiently and effectively to senior leadership
Passion for health and wellness
Grit to persevere through challenges
College degree from 4-year accredited college/university, ideally in marketing or related field. MBA preferred
2-4 years of relevant work experience
Experience within a consumer-facing brand. Experience in health and wellness, Vitamins/Supplements or Beauty is preferred
Proficient user of Microsoft Suite.
Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.
We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.
To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.
The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.
In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.
All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.
The pay range for this position is:
$77,100.00 - $95,000.00
Applicants should apply at Beachbody’s internal and external career sites.
