Brand Naming Strategist

• Naming

1. Drive naming projects for major product, feature, and event launches - from discovery, briefing, to name generation, alignment, then rollout (internal and external)
2. Connect brand foundations and long-term product vision
3. Evolve naming process for consistency, coherency, and scale

• Brand strategy

1. Support portfolio brand positioning, brand research, brand development, and brand systems design
2. Support brand refresh across go-to-market and product integration
3. Form and evangelize brand POVs - backed by data, evidence, and craft expertise
4. Influence brand-level messaging, marketing, and advertising

• Bachelor's degree in Marketing, Communications, or equivalent experience
• 5-8 years of hands-on experience with naming, brand strategy, positioning, and messaging
• Top 3 tech skills: Async collaboration, decision making, documentation, and excellent live facilitation of video meetings
• Top 3 soft skills: Have done plenty of hands-on naming- from soup to nuts (not just a manager of the process), excellent written and verbal communication, ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories
• Experience in multiple industries. Consumer tech & B2B SaaS is a plus.
• Able to prioritize, manage deadlines, and work both independent and collaboratively in a
• fast-paced, highly dynamic environment
• Comfortable collaborating with a wide range of stakeholders, including brand experts and brand
• novices.
• Embrace agile approach to developing brand strategy and rolling it out
• Excellent communicator (written and verbal) with a concise and open style
• Bonus points for naming in more than one industry, including B2B SaaS naming experience

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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