Senior Product Manager, SEO

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

Job Description

What’s the role?

We are looking for a Senior Product Manager with SEO experience to lead the squad that helps buyers discover Etsy from offsite search engines. This is a full-time position reporting to the Product Lead of Retention in the Growth group.

In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub or in the San Francisco Bay Area may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

The SEO Product team helps millions of customers discover Etsy from search engines. We help buyers go on to find relevant items and evaluate Etsy's vast inventory, make confident purchase decisions, and return to Etsy more often. With billions of items offered by 7.5 million sellers, we bring value to buyers, sellers, and Etsy by balancing data, qualitative research, and experimentation pairing SEO and e-commerce best practices to tackle the exciting challenges posed by operating at scale.

What does the day-to-day look like?

You will play a meaningful role in improving the performance and driving the growth of our SEO channel via best-in-class technical improvements and fantastic in-product landing pathways - to develop outstanding experiences aimed at acquiring new customers and deepening our relationship with existing ones. You will ultimately be responsible for growing the SEO channel to effectively introduce buyers to the Etsy marketplace.

In close collaboration with your SEO + Marketing partners, as the product leader for your squad, you'll be paired with a designer, engineering manager, analyst, and researcher to investigate customer problems and build creative, data-driven solutions that set Etsy apart!

You will be responsible for crafting a strategy, a plan with dependencies and key dates to reach your shared marketing + product goals. This role includes a heavy amount of execution and project management to drive success of your strategy with your partners.

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• You have experience defining consumer product roadmaps from inception to launch.
• You have a background of SEO, data, marketing channels or martech-related product management experience.
• You enjoy working in a fast-paced environment with a cross-functional team.
• You love harnessing quantitative & qualitative data to address exciting buyer problems and have experience running consumer-facing A/B tests.
• You are also experienced with SEO-specific quantitative testing, such as SEO split testing.
• You’re proficient in SQL/BigQuery.
• You’re an excellent communicator, both in writing and orally. You’re also a great listener.
• You’re skilled at establishing relationships with design, engineering and other team members by developing empathy and trust and influencing without authority.

Additional Information

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.