Paid Search Strategist

Tinuiti

Strategist, Paid Search

Paid Search – Remote – Full Time

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for applicants who reside in the United States.

What you’ll be doing:

• Plan, design, and operate Paid Search campaigns:

• Campaign Launches: keyword & ad text creation/expansion, tracking set-up and the ability to provide instructions & QA tracking for all tools and engines.

• Campaign Management: negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, GDN, YouTube, and Pmax campaigns (contextual, placement, & remarketing).

• Budget Management: manage daily budget tracking process to make sure monthly spending levels are on pace.

• Bid Management: implement bid rule strategy and optimization efforts at campaign, ad group, & keyword levels. Daily/weekly/monthly/quarterly/ bid optimizations.

• AB Testing: actively work to test keywords, ad copy, & landing pages, beta and 3rd party vendor tool testing.

• Must be capable of communicating with clients whether through email or via the phone with minimal oversight with to cultivate a strong working relationship.

• Accountability & ownership with limited supervision of Paid Search program, successes, and failures for several client accounts.

• Complete and support Paid Search campaigns, including but not limited to account setup, strategy development, organization, and management.

• Daily use of reporting, analytics, and trend tools

• Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.

• Responsible for all basic tactical execution and campaign audits

• Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls.

• Remain up to date on the latest developments in Google/Microsoft Ads landscape, vet and recommend opportunities to clients.

• Mentor and effectively delegate tasks and responsibilities to junior members on the team.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. 

Requirements:

• 5+ years of related work experience in Paid Search

• Hands on experience in managing monthly campaigns budgets $250k+

• Understanding and implementation of competitive reporting: AdGooRoo, The Search Monitor, Compete, Auction Insights.

• Advanced computer skills, particularly Microsoft Excel and PowerPoint

• Google Ads (Fundamentals & Advanced) Certifications, additional certifications a plus.

• Experience working in Google Analytics/ GA4

• Experience with paid search platforms like Marin, Kenshoo, SA360

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

At Tinuiti, we want to ensure you have the time you need to rest and recharge. That's why Tinuitians have an estimated 70 days off per year through our time off programs

• Unlimited PTO: We encourage all Tinutians to Own their Offline by utilizing our unlimited PTO by working with your Manager to ensure all deliverables are met.

• Holidays: We offer 17 paid holidays, if one of your religious holidays is not covered, please by all means take advantage of your Flex PTO!

• Flex Fridays: Meetings are minimized and all Tinuitians have the option to start their weekend early at 1pm local time.

• Owning Our Offline: Clients are informed and all offices will be closed for 3 total weeks throughout the year to give everyone the chance to truly unplug.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

The hiring salary range for this role is $80,000 - $90,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.