Key Account Manager Luxury - CDMX

About Diageo:

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life!

Purpose of the role:

Accountabilities:

• Responsible to adapt luxury brand experiences across different channels and shoppable touchpoints in the most influential cities/hotspots.

• Build a flawless omnichannel brand experiences across the shopper touchpoints of the omnichannel journey. (Top 10% TLA and special trade)

• Responsible for leading influential accounts, such as high-end hotels and iconic restaurants will be assigned, finding luxury accounts new opportunities which will be adding to your responsible accounts.

• The goal of the position is to increase brand awareness, trial, affinity and implement high-quality drinking experience at a point of consumption.

• Work closely with Culture, Advocacy and Digital & Media Teams on co-creating an omnichannel brand execution plan for the luxury brands through the shoppers' lens.

• Work closely with Brand Teams to
  - Take through-the-line luxury brand experiences by planning detailed execution of the omnichannel brand plan across shopper touchpoints.
  - Build brand assets in assigned accounts for priority luxury brands to enable and effectively conduct staff training, menu and feature printing, back bar management and merchandising.

• Collaborate efficiently with Commercial Team on prioritization, account list, and activities to drive on-premise priority luxury brands.

• Develop customer advocacy activation plan in partnership with Brand Marketing & Culture teams

• Develop Luxury Activation Standard based on Test & Learn behavior and keep it updated for the outstanding luxury execution

• Handle program rollout for each channel (TLA, Gold, OFF) and ensure the quality & consistency of luxury channel activation

Functional Capabilities & Skills:

• Creative change maker, obsessed with details, passionate about design and visual consistency.

• Constantly learns to understand luxury consumers as much as brand positioning in a fast-paced environment.

• Guides in developing and implementing luxury shopper-centric omnichannel experiences.

• Marketer or equivalent experience with ability to balance exclusivity and accessibility.

• Data-driven individual consistently supervising market trends, applying insights to identify growth opportunities.

• 6+ years shown experience

Are you interested in this role? Please apply and be part of our engaging process. We offer a highly competitive rewards and benefits package that might interest you!

Flexibility:

We are working on a hybrid model so you can work from home 2 days, and we ask our teams to interact al least 2 days at our offices. This role has a direct contact with our clients so mobility is a phenomenal component if you are looking for a dynamic job.

Diversity statement:

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our company to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.