Marketing Copywriter II

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

About This Role

The role of Marketing Copywriter is to produce the engaging content we deliver to dealers and the industry at-large to raise awareness, adoption, and retention of Cars Commerce services and solutions.

This role requires strong writing skills, experience writing for a variety of marketing channels, and a deep understanding of our customer audience to create engaging content that solves their current pain points and best positions our solutions.

From blogs and video scripts, to emails and social posts, the Marketing Copywriter II collaborates with our internal creative team and stakeholders across the enterprise to best represent our solutions in the context of the real-world strategic capabilities they empower our customers with.

Responsibilities

Translate briefs detailing retailer strategies into educational and marketing content that drives engagement, adoption, and retention of our solutions.
Maintain a tone and depth of content that positions Cars Commerce and its solutions as true partners to retailers, constantly and proactively looking for new ways to help drive their business.
Work collaboratively across the Marketing organization to create blogs, emails, videos, presentations, sales materials, and more that bring dealer strategies to life within brand standards / quality.
Adhere to content calendar deadlines to ensure timely completion of tasks while maintaining flexibility to adapt to changing priorities.
Work with Product Marketing and Sales Enablement to identify key data points, case studies, and success stories of strategies working to build peer confidence in adopting Cars Commerce solutions.
Build and maintain subject matter expertise for all Cars Commerce services and solutions, from market positioning to technical functionality.

Required Skills / Experience

3+ years of copywriting experience for marketing. Experience in automotive and/or B2B content marketing preferred.
Strong writing skills to create succinct and impactful content that motivates customers and prospects to take action.
Familiarity with generative AI toolsets designed to enhance the content creation process, demonstrating a capability to leverage cutting-edge technology for improved efficiency and creativity.
Genuine passion for our company, products, and customers that inspires employees about our work and future.
Obsessive attention to detail to ensure that every word / message best represents our brands and solutions.
Excellent critical thinking, communication, and analytics skills.
Patience and courtesy in both accepting and delivering feedback from stakeholders and teammates.

#LI-SY #LI-REMOTE

In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you're seeking, then we encourage you to apply and learn more about the total compensation package for this position.

Salary Range

$62,700—$76,800 USD

Our Comprehensive Benefits Package includes:

Medical, Dental & Vision Healthcare Plans
401(k) with Company Match + Immediate Vesting
New Hire Stipend for Home Office Set-Up
Employee Stock Purchase Program
Generous PTO
Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.

Marketing Copywriter II

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Qualifications:

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Job description

Your missions

Be essential at Cars Commerce

#LI-SY #LI-REMOTE

Required profile

Experience

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Soft Skills

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