GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for all employees.
GEHA has one mission: To empower federal workers to be healthy and well.
Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization.
The Performance Reporting Analyst is accountable for informing the marketing function to help GEHA meet or exceed growth goals by employing best practices to transform campaign metrics into information and intelligence through dashboard development and assisting the Marketing Campaign Performance Reporting & Insights Manager in producing consumer / customer insights, and market trends.Responsibilities
Own marketing dashboard development and production schedule.
Become an expert in internal and vendor data sources that feed reporting and insights.
Stay current on in-flight campaigns and metadata that drives effective campaign reporting.
Understand key campaign targeting segments for effective closed-loop reporting and test-and-learn campaign functions.
Help inform campaign targeting through results assessment.
Become familiar with commercial campaign and performance database to use for dashboard input into reporting and insights.
Provide reporting that reflects test design, insights, and intelligence on multi-channel market testing, product performance, target market identification, and cohort hypotheses.
Develop key commercial insights to enable segment/product/market/geo-analytical specific campaign reporting.
Report on success of tested marketing tools including response, retention, and segmentation models.
Provide full-funnel visibility for acquisition, retention, and engagement campaigns.
Other duties as assigned.
Requirements
Bachelor’s degree in relevant field such as Computer Science, Business, Mathematics, Actuarial Science, Marketing Research, or similar. Additional relevant experience may be considered in lieu of education.
4+ years data analysis and reporting experience in direct response and omni-channel marketing environment.
Proven record of ability to transform raw data into relevant marketing and growth insights and ability to articulate (verbally and in writing) to inform and improve campaign performance.
Health Insurance data insights expertise, or proven record of ability to learn a new industry quickly.
Firsthand experience with analytic-focused programing languages such as R, SQL, Python, and SAS.
Firsthand experience with popular BI tools with Power BI being the preference.
Strong comfort level collaborating with developers, engineers, and other technical roles for data collaboration.
Purposeful with keen sense of urgency to deliver results.
Strong written and verbal communication across marketing, technology, and business subject areas.
In-depth understanding of healthcare data privacy best practices or proven ability to adapt to the compliance environment of a new industry.
Preferred
7+ years data analysis and reporting experience in direct response and omni-channel marketing environment
Work-at-home requirements
How we value you
Please note that the salary information is a general guideline only. GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.
The annual base salary range for this position is $74,202 - $104,598 USD.GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation deepens connections and strengthens our organization.
GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.
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