GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for all employees.
GEHA has one mission: To empower federal workers to be healthy and well.
Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization.
The Mgr - Marketing Insights is accountable for informing the marketing function to help GEHA meet or exceed growth goals by employing best practices to transform campaign and marketing metrics into information and intelligence in two primary areas: 1 - dashboard reporting and insights with primary focus on campaign performance. 2 – consumer / customer insights, and market trends.Responsibilities
Own Growth and Marketing Reporting & Insights roadmap. Assess current state of infrastructure, tools, and resources. Identify immediate and long-term opportunities to embed data-driven decision making and insight development into the Targeting & Insights function.
Lead Growth team and external vendors through the implementation of key targeting and insights initiatives.
Manage metadata function that drives effective campaign reporting.
Partner with cross-functional Analytics and Information Technology teams to share key data, incorporate analytic tools (ex. propensity models, segmentation) into dashboard development.
Lead vendor database reporting team through development and production of key dashboards and help inform campaign targeting through results assessment.
Assist in launching commercial campaign and performance database to help inform the data, tools, and attribution methodology required for best-in-class targeting, segmentation, reporting, and insights.
Identification and assessment of new data sources that can improve targeting and insights feeding marketing initiatives.
Identification and assessment of market expansion data sources that identify GEHA’s Total Addressable Market (TAM) both in aggregate and trigger sources.
Provide test design, insights, and intelligence on multi-channel market testing, product performance, target market identification, cohort hypotheses, media mix optimization, and other growth use cases.
Lead and develop team of business analysts, partnering with commercial business partners to address business questions and business needs with data and insights.
Develop key commercial insights to enable segment/product/market/geo-analytical specific campaign reporting.
Research, evaluate, implement, and report on success of tested marketing tools including response, retention, and segmentation models.
Lead campaign reporting function to ensure full-funnel visibility, and optimization opportunities for acquisition, retention, and engagement campaigns.
Other duties as assigned.
Requirements
Bachelor’s degree in quantitative field such as Computer Science, Statistics, Mathematics, Actuarial Science, Marketing Research, or similar. Additional relevant experience may be considered in lieu of education.
6+ years marketing accountability/ownership of data analysis and reporting experience in direct response and omni-channel marketing environment, that includes 3+ years of people management and/or vendor management experience.
Experience in leading marketing/growth acquisition programing, including cross-functional efforts to develop/deploy propensity modeling environment as a marketing client / owner and/or data scientist or related field;
Proven record of ability to transform raw data into relevant insights and ability to articulate (verbally and in writing) to inform and improve campaign performance.
Health Insurance data insights expertise, or proven record of ability to learn a new industry quickly.
Firsthand experience with analytic-focused programing languages such as R, SQL, Python, and SAS.
Firsthand experience with popular BI tools with Power BI being the preference.
Strong comfort level collaborating with developers, engineers, and other technical roles with ability to assign, prioritize, and review deliverables.
Purposeful with keen sense of urgency to deliver results.
Focus on outcomes and process – attention on delivering relevant results that can be realistically implemented.
Strong written and verbal communication across marketing, technology, and business subject areas.
In-depth understanding of healthcare data privacy best practices or proven ability to adapt to the compliance environment of a new industry.
Preferred:
10+ years of marketing accountability/ownership of data analysis and reporting experience
Masters degree
Preferred
Work-at-home requirements
How we value you
Please note that the salary information is a general guideline only. GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.
The annual base salary range for this position is $103,335 - $145,665 USD.GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation deepens connections and strengthens our organization.
GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.
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