Senior UX Designer

POSITION SUMMARY: 

The Senior UX Designer at Bass Pro Shops plays a crucial role in guiding the design process and ensuring that user experience is central to product development.  

 ESSENTIAL FUNCTIONS: 

 Deliver user-centered, mobile first research and design for company initiatives (40%) 

• Plan, draft, and deliver quantitative and qualitative research activities, extracting insights to guide design decisions, inform product strategy, and assess the impact of UX enhancements 

• Develop and apply essential UX frameworks, such as user personas, user journeys, workflow models, and UX KPIs, to steer research, testing, and design efforts across relevant initiatives 

• Design intuitive solution interfaces and compelling user interactions that clearly communicate layouts, behaviors, and workflows, adhering to established standards and improving overall user experiences 

• Craft interactive prototypes to validate and refine design concepts though usability testing and iterative user feedback 

• Ensure all designs adhere to WCAG AA accessibility standards, making them usable for individuals with diverse abilities 

• Maintain a streamlined and effective work process, confidently making informed UX decisions with minimal supervision 

• Monitor industry trends and competitor activities to maintain a cutting-edge user experience that aligns with evolving customer expectations and advances enterprise business objectives 

Effectively collaborate, communicate, and support cross-functional teams on projects and initiatives (40%) 

• Advocate for and implement user-centered design methodologies throughout the product development lifecycle. Ensure that user needs are at the forefront of all design and development efforts. 

• Collaborate with stakeholders to define product direction and user experience objectives. 

• Work closely with cross-functional teams, including product managers, engineers, marketers, and other designers, to ensure a cohesive and integrated product. 

• Work within agile frameworks, managing UX tasks and timelines effectively in a fast-paced, iterative environment. 

• Lead and collaborate on the assignment of UX research and design work on project/initiative design teams, ensuring that design tasks are planned to effectively meet project needs and deadlines 

• Uncover user insights, behavioral patterns, and define opportunities for improvement to the user experience, presenting recommendations and advocating to business stakeholders, technical teams, and other collaborators to influence decisions and roadmap initiatives  

• Provide review, direction, and design feedback on project work for collaborating UX/UI designers, ensuring watertight solutions that are in sync with system standards and approaches 

• Present design concepts to stakeholders, effectively communicate design rationale, and incorporate feedback to refine the user experience. 

• Expertly self-manages priorities and activities, proactively ensuring outcomes of work are delivered on time for effective utilization by teams 

• Scope and plan large cross-functional UX projects 

Utilize and contribute to Internal Tools, Processes, Systems, and Goals (15%) 

• Effectively aid and contribute to the creation, governance, maintenance, and evolution of the Bass Pro, Cabela’s, and White River Marine Group design systems and pattern libraries 

• Expertly utilize and strongly contribute to the UX team’s continuous refinement to its process, frameworks, systems, and culture, ensuring work is in alignment with established protocols 

• File and asset organization, source control 

Advance personal and professional expertise through individual development efforts (5%) 

• Proactively maintain a personal growth plan by learning new skills, staying abreast of industry innovations, and exploring opportunities for professional development 

• Stay updated with the latest UX trends, tools, and technologies, and apply this knowledge to improve the product and design practices. 

All other duties as assigned. 

 EXPERIENCE/QUALIFICATIONS: 

 
Preferred Degree:   

• Bachelor's or graduate degree in relevant field such as User Experience Design, Graphic Design, Visual Communications, Information Sciences, Industrial Design, Human-Computer Interaction (HCI), Psychology, or a related discipline 

• or equivalent relevant working experience 

 
Preferred Certificate(s) or License(s): 

• Professional certifications such as Neilsen Norman Group (NN/g) UX Certification, Interaction Design Foundation (IDF) UX Design Certification, Certified Usability Analyst (CUA) by Human Factors international (HFI), Certified ScrumMaster (CSM)  

• Other UX design trainings or bootcamp programs such as Google UX Design Professional Certificate, General Assembly UX Design Immersive Certificate 

 
Previous Experience:   

• 5+ years of working UX design experience 

KNOWLEDGE, SKILLS AND ABILITY: 

• Highly developed communication, critical thinking, problem solving, and analytical skills; able to rapidly ideate and articulate design concepts 

• Ability to scope and frame complex, open-ended problems and provide design direction and recommendations 

• Able to self-manage and lead projects with minimal oversight, ensuring proper design and research process is met 

• Hands-on experience conducting quantitative and qualitative user research, testing, and data analytics to uncover problems and inform design decisions 

• Keen understanding of latest UX/UI trends and best practices across platforms; ability to quantify experiences and benchmark UX Designs 

• Able to deliver low and high-fidelity artifacts including user journey maps and flows, wireframes, polished user interface designs, and interactive prototypes 

• Fluent in Figma; able to create complex components and prototypes with multiple states, variants, and properties 

• Experience utilizing and/or contributing to design systems and shared standards 

• Ability to collaborate with cross functional partners on work, presenting ideas, gathering feedback, and exploring solutions 

• Experience working in an agile methodology supporting continuous product design and development 

• A design portfolio reflecting three to five complex projects demonstrating process, design deliverables, and UX or business outcomes 

TRAVEL REQUIREMENTS:    

(Not Applicable or % of time & Local, Regional or National) 

• This role is optional to be fully remote or onsite at Bass Pro Shops Base Camp offices in Springfield, Missouri 

• 2-5% per year onsite travel to Bass Pro Shops Base Camp offices in Springfield, Missouri 

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information or any other basis protected by applicable federal, state or local law. 

INTERNAL FACETED ROLE EXPECTATIONS 

SCOPE AND PRIORITIES: 

• Drives complex initiatives with deep customer insights and balance user needs with business goals 

• Works well independently with some strategic guidance, offers support and guidance to others 

• Scope: Assigned projects and initiatives; assigned workstream support and delivery; heavily influential in DX/UX design practice and systems 

• Owns/leads complex initiatives within the domain  

EXPECTED IMPACT: 

• Measurable impact toward multiple milestones on a long-term strategic initiative or a metric on an entire feature or product that aligns to a company or team goal with only directional guidance from manager  

• Designed major feature that convinced team in decision making 

• Lead design of a product or feature redesign 

• Assisted designers on multiple iterations on prototype designs,  providing more refined design patterns for the project 

• Participates in and drives cross-functional initiatives and builds trust between the UX team and the rest of the product team. 

• Led one or more internal initiatives that resulted in improved design processes or procedures 

• Led one or more complex designs that directly progressed workstream or domain maturity 

INDIVIDUAL PROCESS:  

• Exhibits a highly adaptable and efficient individual working process, capable of working independently and without close oversight  

• Proactively manages priorities, anticipates potential roadblocks, and adjusts ways of working to ensure project success  

• Consistently meets or exceeds all defined deadlines and milestones for project work, even when faced with complex challenges or ambiguity  

• Serves as a role model for correctly utilizing and optimizing team processes, systems, and procedures for project and team work  

• Proactively identifies areas for improvement in internal team processes, systems, and practices, and takes a leadership role in implementing and driving adoption of enhancements  

• Demonstrates a deep understanding of the broader project and business context, and makes strategic decisions in their individual work that align with and support overall goals  

• Regularly seeks out and incorporates feedback and learnings to continuously refine and elevate their individual process and output quality 

WRITTEN & VERBAL COMMUNICATION: 

• Strong communicator, facilitating clarity between colleagues and on project work  

• Responsive to needs—but more often drives the conversation on work 

• Written communication is compelling and clear 

• Able to write complex documentation, communications, and reports 

• Translates project work into polished, compelling narratives, deliverables, and decks for team and leadership  

• Strong, practiced presenter and speaker to teams and leadership audiences, adjusting messages and delivery to suit audience 

• Effectively facilitate and lead meetings and discussions 

TEAM DYNAMICS & INTERPERSONAL COMMUNICATION: 

• Seeks to mentor more junior team members, and learn from other teammates 

• Uses strong emotional intelligence to persuade, lead, negotiate, and manage conflict effectively, navigating complex interpersonal dynamics 

• Provide guidance and feedback in a way that fosters growth and development in others 

CHANGE & GROWTH MINDSET: 

• Maintains an open mindset toward changes and challenges 

• Pursues continuous skills enhancement opportunities, seeking out specialized education opportunities 

• Welcomes and seeks out constructive criticism with openness to improve 

• Uses self-awareness and reflection to actively drive individual improvement 

• Approaches issues and problems with a solutions-oriented perspective 

EVOLUTION & INNOVATION: 

• Maintains an experimental, iterative mentality that allows for continuous evolution based on new learnings 

• Welcomes constant evolution, regularly adjusting methods, processes, ways of working, and routines to find regular improvement 

• Stays up to date with industry innovations, and identifies ways to apply them to work and team 

• Work to drive the adoption of new tools, technologies, or methodologies within the team 

COMMUNITY: 

• Participates in and leads team, department and organizational activities 

• Seeks out collaboration opportunities with diverse set of partners 

• Consistently demonstrates inclusive behavior, cultivating a sense of belonging on their teams 

• Demonstrates commitment to elevating others 

• Demonstrates and actively promotes morale on the team, encouraging others to maintain a positive attitude 

• Engage in industry forums and groups, seeking involvement in networking groups, conferences, or professional associations 

TEAM CULTURE: 

• Suggests and implements team culture improvements 

• Represents and exhibits team culture when working with collaborators or other teams