Associate/Journey Salesforce Marketing Cloud Developer, Information Technology (REMOTE AVAILABLE) [R0136251]

The University of Nevada, Las Vegas (UNLV) appreciates your interest in employment. We ask that you keep in mind the following when completing your application:  

• Once you start the application process you cannot save your work. Please ensure you have all required attachment(s) available to complete your application before you begin the process.  
• Required attachments are listed below on the posting. Your application will not be considered without the required attachments.  
• Please note that applications must be submitted prior to the close of the recruitment.

Once a recruitment has closed, applications will no longer be accepted.  If you need assistance or have questions regarding the application process, please contact Human Resources at (702) 895-3504 or unlvjobs@unlv.edu.

The University of Nevada, Las Vegas invites applications for Associate/Journey Salesforce Marketing Cloud Developer, Office of Information Technology (REMOTE AVAILABLE) [R0136251].

ROLE of the POSITION - Associate Salesforce Marketing Cloud Developer

Reporting to the COE Director, the Associate Salesforce Marketing Cloud (ASFMC) Developer is an integral member of the COE team responsible for managing, maintaining, designing, and implementing SFMC initiatives. The Developer will ensure the system is operational, efficient, and satisfies the needs of users. In particular, the ASFMC Developer will collaborate with internal teams administrative responsibilities, project responsibilities all the while demonstrating strong capabilities as a professional on the COE team.  The incumbent will be responsible for day-to-day multi-channel and cross-cloud campaign execution that includes segmentation, design, scheduling, testing, deployment, assessment and reporting. The incumbent will work with clients to translate business rules and selection criteria into requirements, before acting on those requirements to build solutions. This position is an entry-level contributor to department brainstorming and design meetings.

The ASFMC will perform the following primary responsibilities:

• Serve as the subject matter expert on SFMC technology, features, and offerings.

• Work with supervision to create, maintain, and monitor cross-channel and cross-cloud journeys in SFMC/Journey Builder.

• Oversee day-to-day multi-channel and cross-cloud campaign execution for ESS customers (including Admissions, Registrar, Financial Aid, and others) which may include segmentation, design, scheduling, testing, deployment, assessment and reporting.

• Utilize SQL and automation activities to segment audiences and maintain data extensions for various purposes. 

• processes leveraging Salesforce best practices and alignment with overall sales and service requirements.

• Work with supervision to maintain contact model, data extensions, ad hoc data imports, and monitor contact count/cleanup for billing purposes.   

• Manage account configuration and setup for business units and users.

• Monitor and maintain subscriber data quality and integrity.

• Demonstrate basic understanding of digital marketing, campaign management, marketing automation concepts and Salesforce Marketing Cloud solutions.

• Monitor deliverability of email marketing campaigns and implement/manage strategies to improve performance.

• Review release notes, testing, and disseminating relevant release information in a timely fashion.

• Proactively research email and mobile deliverability and engagement best practices.

• Advise colleagues and constituents on proper procedures related to CAN-SPAM, CCPA, CASL, and GDPR compliance as appropriate.

• Provide support for issues relating to Salesforce Marketing Cloud.

• Measure, track, and disseminate marketing analytics reports that include metrics such as campaign ROI, attribution, and effectiveness.

• Research and assist with making recommendations/developing strategies to implement delivered or additional features/products to move our marketing technology program forward.

• Keep abreast of regular releases to help analyze new technologies, create new processes, and recommend enhancements to Salesforce.

This position is eligible to work remotely based on acceptable performance and organizational needs in alignment with the UNLV Flexible Work Policy for Flexible Work Arrangements at UNLV.

ROLE of the POSITION – Journey Salesforce Marketing Cloud Developer

Reporting to the COE Director, the Journey Salesforce Marketing Cloud (JSFMC) Developer is an integral member of the COE team responsible for managing, maintaining, designing, and implementing SFMC initiatives. The Developer will ensure the system is operational, efficient, and satisfies the needs of users. In particular, the SFMC Developer has administrative responsibilities, project responsibilities all the while demonstrating strong capabilities as a professional on the COE team. The incumbent will be responsible for day-to-day multi-channel and cross-cloud campaign execution that includes segmentation, design, scheduling, testing, deployment, assessment and reporting.

The SFMC Developer will perform complex, professional level duties in analysis, evaluation, design, development, testing, implementation, documentation, and maintenance to include the following primary responsibilities:

• Serve as the subject matter expert on SFMC technology, features, and offerings.

• Research and assist with making recommendations/developing strategies to implement delivered or additional features/products to move our marketing technology program forward.

• Utilize SFMC/Journey Builder to create, maintain, and monitor cross-channel and cross-cloud journeys.

• Oversee day-to-day multi-channel and cross-cloud campaign execution for Marketing Cloud customers (including Admissions,

• Registrar, Financial Aid, and others) which may include segmentation, design, scheduling, testing, deployment, assessment and reporting.

• Utilize SQL and automation activities to segment audiences and maintain data extensions for various purposes.

• Maintain contact model, data extensions, ad hoc data imports, and monitor contact count/cleanup for billing purposes.

• Manage Marketing Cloud Connect product that connects SFMC and SFDC core products including synchronized objects, integrated users, etc.

• Manage account configuration and setup for business units and users.

• Monitor and maintain subscriber data quality and integrity.

• Provide expertise in digital marketing, campaign management, marketing automation and Salesforce Marketing Cloud solutions.

• Monitor deliverability of email marketing campaigns and implement/manage strategies to improve performance.

• Review release notes, testing, and disseminating relevant release information in a timely fashion.

• Proactively research email and mobile deliverability and engagement best practices.

• Advise colleagues and constituents on proper procedures related to CAN-SPAM, CCPA, CASL, and GDPR compliance as appropriate.

• Provide support for issues relating to Salesforce Marketing Cloud.

• Measure, track, and disseminate marketing analytics reports that include metrics such as campaign ROI, attribution, and effectiveness.

• Keep abreast of regular releases to help analyze new technologies, create new processes, and recommend enhancements to Salesforce.

• Partner with COE and DST teams to strategize, design, develop, and implement projects within the Salesforce CRM and Marketing Cloud.

This position is eligible to work remotely based on acceptable performance and organizational needs in alignment with the UNLV Flexible Work Policy for Flexible Work Arrangements at UNLV.

NOTE: This position has flexible work scheduling options available including hybrid and remote anywhere in the United States (subject to approval).

PROFILE of UNLV INFORMATION TECHNOLOGY

UNLV Information Technology provides leadership, support, training, and enterprise IT services that empower students, faculty, and staff. We have a passion for providing excellent customer service and we value individuality and encourage our employees to be their geekiest selves.   

We believe every person brings with them unique strengths, experiences, and perspectives and we value these differences. One of our best opportunities is to deliver a workplace that is diverse, inclusive, and focused on equality and to hire candidates who share these values.   

Women, under-represented groups, individuals with disabilities, and veterans are encouraged to apply

MINIMUM QUALIFICATIONS

This position requires a Bachelor’s degree from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA). In addition, a minimum of 1 year of related professional experience is required for the Associate-level and a minimum of 3+ years of related professional experience is required for the Journey-level to include:

• Experience with relational database management systems such as Oracle, MySQL, MSSQL and an intermediate working knowledge of SQL

• Experience with automation and maintenance of digital marketing systems including building campaigns, designing flows, managing data, etc.

• Experience with Marketing Cloud Connect Product

• Experience with preference centers and subscription/list/preference management

A Salesforce Marketing Email Specialist Certification is required. 

A Salesforce Marketing Cloud Consultant Certification is preferred. Experience with Salesforce Sales or Service Clouds and associated data model, Experience with AMP script (or JavaScript) and HTML, and Experience with SFMC APIs or SSJS is also preferred.

The incumbent must have specific skill and knowledge in the following areas:

Associate

KNOWLEDGE

Required

• Demonstrated hands-on experience with Salesforce Marketing Cloud including:

  • SFMC data model and management

  • Automation Studio

  • Journey Builder

• Developing knowledge of automation and maintenance of digital marketing systems including building campaigns, designing flows, managing data, etc. 

• Experience with relational database management systems such as Oracle, MySQL, MSSQL and an intermediate working knowledge of SQL.

• Experience in the automation and maintenance of digital marketing systems including building campaigns, designing flows, managing data, etc. 

• Working knowledge of HTML, email design principles, and email best practice

• Developing knowledge with AMP script (or JavaScript)

• Knowledge of CAN-SPAM, CCPA, CASL, and GDPR digital communication compliance

• Knowledge of TCPA and CTIA SMS compliance requirements and best practices

   Preferred

• Salesforce Marketing Email Specialist Certification

• Experience with Salesforce Sales or Service Clouds and associated data model preferred

• Understanding of Marketing Cloud Connect

SKILLS

Required

• Self-motivated with the ability to work collaboratively and independently, self-manage and prioritize.

• Aptitude and desire for learning the latest technology and best-in-class business practices.

• Demonstrate a high level of passion and enthusiasm for the value of a well-run communication plan in a relationship-based organization. 

• Fast learner with strong research skills in support of development of solutions.

• Good communication and writing skills and must effectively communicate with both technical and non-technical constituents 

• Establish productive, collegial relationships at all levels with staff, faculty, and admin. both on and off-campus.

• Performs all other relevant duties as assigned.

   Preferred

• None

ABILITIES

Required

• Ability to effectively communicate with both technical and non-technical users.

• Creative and innovative thinking, creative experience in a dynamic and fast-paced environment, professional judgment.

• Ability to help solve problem situations, identify feasible solutions, and present recommendations in a concise, logical and systematic manner.

• Ability to develop effective methods and processes for monitoring the completion of work assignments for assigned staff to ensure that work is accurate, completed within deadlines, and in compliance with office policies and procedures.

• Ability to collaborate with colleagues and identify issues and develop alternative solutions, use sound judgment and discretion in all aspects of position.

• Ability to concentrate with numerous interruptions and to prioritize work to assure the completion of tasks within acceptable deadlines.

• Ability to document clearly and concisely.

• Willingness to learn and adapt to a rapidly changing work environment.

• Ability to work as a member of a team.

• Commitment to personal professional development

• Ability to handle confidential information with discretion

• Ability to demonstrate an awareness and appreciation of the cultural diversity of the University community and establish and maintain cooperative and effective relations with university employees, students, and the public

  Preferred

• None

Journey

KNOWLEDGE

Required

• Deep knowledge of Salesforce Marketing Cloud. 

• Knowledge of cloud-based systems technical requirements and limitations.

• Solid understanding of SFMC data model and management.

• Demonstrated proficiency with Journey Builder.

• Relational database management systems such as Oracle, MySQL, MSSQL 

• Intermediate working knowledge of SQL.

• Automation and maintenance of digital marketing systems including building campaigns, designing flows, managing data, etc.

• Marketing Cloud Connect Product

• Preference centers and subscription/list/preference management

• Working knowledge of HTML, email design principles, and email best practices

• Knowledge of CAN-SPAM, CCPA, CASL, and GDPR digital communication compliance

• Knowledge of TCPA and CTIA SMS compliance requirements and best practices

   Preferred

• Salesforce Sales or Service Clouds and associated data model

• AMP script (or JavaScript) and HTML

• SFMC APIs or SSJS 

• Some familiarity with Agile project management and working on a scrum team 

SKILLS

Required

• Self-motivated with the ability to work collaboratively and independently, self-manage and prioritize.

• Aptitude and desire for learning the latest technology and best-in-class business practices.

• Demonstrate a high level of passion and enthusiasm for the value of a well-run communication plan in a relationship based

• organization.

• Excellent written and verbal communications. 

• Fast learner with strong research skills in support of development of solutions.

• Establish productive, collegial relationships at all levels with staff, faculty, and admin. both on and off-campus.

   Preferred

• None

ABILITIES

Required

• Provide guidance and assistance to entry-level professionals and graduate assistants.

• Ability to effectively communicate with both technical and non-technical users.

• Creative and innovative thinking, creative experience in a dynamic and fast-paced environment, professional judgment.

• Demonstrated ability to independently analyze problem situations, identify feasible solutions, and present recommendations in a concise, logical and systematic manner.

• Ability to develop effective methods and processes for monitoring the completion of work assignments for assigned staff to ensure that work is accurate, completed within deadlines, and in compliance with office policies and procedures.

• Fast learner with strong research skills in support of development of solutions.

• Ability to develop effective methods and processes for monitoring the completion of work assignments for assigned staff to ensure that work is accurate, completed within deadlines, and follows office policies and procedures.

• Ability to independently identify issues and develop alternative solutions, use sound judgment and discretion in all aspects of position.

• Ability to concentrate with numerous interruptions and to prioritize work to assure the completion of tasks within acceptable deadlines.

• Ability to document clearly and concisely.

• Willingness to learn and adapt to a rapidly changing work environment.

• Ability to work as a member of a team.

• Commitment to personal professional development

• Ability to handle confidential information with discretion

• Ability to demonstrate an awareness and appreciation of the cultural diversity of the University community and establish and maintain cooperative and effective relations with university employees, students, and the public.

  Preferred

• None

COMMITMENT to DIVERSITY and CAMPUS VALUES

A successful candidate will support diversity, equity, and inclusiveness and contribute to a respectful, positive work environment. They will use our Campus Values to guide their decisions and actions and demonstrate our Rebel spirit.

SALARY RANGE

The salary range for the Associate-level position is $86,900 - $89,500*.

The salary range for the Journey-level position is $94,000 - $99,600*.

*Unable to offer more than stated salary range.

BENEFITS OF WORKING AT UNLV

• Competitive total rewards package including:

  • Paid time off, sick leave, and holidays

  • Excellent health insurance including medical, dental and vision

  • Comprehensive retirement plans and voluntary benefits programs

• No state income tax (for Nevada Residents)

• Tuition discounts at Nevada System of Higher Education (NSHE) schools

• Tuition discounts for spouses, domestic partners, and dependents

PERKS

• Employee recognition and appreciation programs

• Connect with colleagues with shared interests

• Personal and professional development opportunities

• UNLV athletics ticket discounts

• Statewide employee purchase program discounts

• RebelCard discounts on and off campus

• Wellness programming for all UNLV faculty and staff at no cost

• Opportunity for career advancements to leadership roles

HOW TO APPLY

Submit a letter of interest, a detailed resume listing qualifications and experience, and the names, addresses, and telephone numbers of at least three professional references who may be contacted. References will not be contacted until the search chair notifies you in advance.

Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications because this is the information on which the initial review of materials will be based.

Although this position will remain open until the position is filled or 100 applications are received, a review of candidates’ materials will begin on or after July 8, 2024. 

Materials should be submitted through Workday, as we do not accept emailed materials. For assistance with the application process, please contact OIT Human Resources at (702) 895-1806 or oithumanresources@unlv.edu.

SPECIAL INSTRUCTIONS FOR INTERNAL NSHE CANDIDATES

UNLV employees or employees within the Nevada System of Higher Education (NSHE) MUST use the “Browse Jobs” report within Workday to find and apply for jobs at UNLV and other NSHE Institutions. Once you log into Workday, type "Browse Jobs" in the search box which will navigate to the internal job posting site. Locate this specific job posting by typing the job requisition number, “R0136251” in the search box.

If you complete an application outside of the internal application process, your application will be returned and you will have to reapply as an internal applicant which may delay your application.

PROFILE of the UNIVERSITY

Founded in 1957, UNLV is a doctoral-degree-granting institution of approximately 30,000 students and more than 3,600 faculty and staff. To date, UNLV has conferred more than 152,000 degrees, producing more than 130,000 alumni around the world. UNLV is classified by the Carnegie Foundation for the Advancement of Teaching as an R1 research university with very high research activity. The university is committed to recruiting and retaining top students and faculty, educating the region's diversifying population and workforce, driving economic activity through increased research and community partnerships, and creating an academic health center for Southern Nevada that includes the launch of a new UNLV School of Medicine. UNLV is located on a 332-acre main campus and two satellite campuses in Southern Nevada.

Here at UNLV, we have come together and created one of the most affirmative and dynamic academic environments in the country. UNLV sits in the top spot in U.S. News & World Report’s annual listing of the nation’s most diverse universities for undergraduates. The university has ranked in the top ten since the rankings debuted more than a decade ago. We continue to show our commitment to serving our wonderfully diverse population and building the future for Las Vegas and Nevada.

For more information, visit us online at:  http://www.unlv.edu

EEO/AA STATEMENT

The University of Nevada - Las Vegas (UNLV) is committed to providing a place of work and learning free of discrimination on the basis of a person’s age (40 or older), disability, whether actual or perceived by others (including service-connected disabilities), gender (including pregnancy related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race (including hair texture and protected hairstyles such as natural hairstyles, afros, bantu knots, curls, braids, locks and twists), color, or religion (protected classes). Discrimination on the basis of a protected class, including unlawful harassment, which is a form of discrimination, is illegal under federal and state law. Where unlawful discrimination is found to have occurred, UNLV will act to stop the unlawful discrimination, to prevent its recurrence, to remedy its effects, and to discipline those responsible.

TITLE IX STATEMENT

The University of Nevada, Las Vegas, does not discriminate on the basis of sex in any education program or activity that it operates. Non-discrimination on the basis of sex is mandated by Title IX of the Education Amendments of 1972 (20 U.S.C. §§ 1681 et seq.) and the corresponding implementation regulations (34 C.F.R. Part 106). The University’s commitment to nondiscrimination in its education programs and activities extends to applicants for admission and employment. Inquiries concerning the application of these provisions may be referred to: Michelle Sposito, J.D., Title IX Coordinator, University of Nevada, Las Vegas, 4505 S. Maryland Parkway, Box 451062, Las Vegas, NV 89154-1062, Frank and Estella Beam Hall (BEH) Room 553, Telephone: (702) 895-4055; Email: titleixcoordinator@unlv.edu, or to The Assistant Secretary of the United States Department of Education, U.S. Department of Education, Office for Civil Rights, 400 Maryland Avenue, SW, Washington, D.C. 20202-1100; Telephone: 1-800-421-3481 FAX: 202-453-6012; TDD: 1-800-877-8339; Email: OCR@ed.gov; or to both. 

Information pertaining to the University’s grievance procedures and grievance process, including how to report or file a complaint of sex discrimination, how to report or file a formal complaint of sexual harassment, and how the University will respond can be found online at the Office of Equal Employment & Title IX webpage.

SAFETY AND SECURITY STATEMENT

UNLV is committed to assisting all members of the UNLV community in providing for their own safety and security. The Annual Security Report and Annual Fire Safety Report compliance document is available online.

JOB CATEGORY

Administrative Faculty

Submit a letter of interest, a detailed resume listing qualifications and experience, and the names, addresses, and telephone numbers of at least three professional references who may be contacted. References will not be contacted until the search chair notifies you in advance.

Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications because this is the information on which the initial review of materials will be based.