We are seeking an experienced and strategic Marketing Manager to join our team. This role requires a dynamic individual with a proven track record in B2B marketing, team management, and comprehensive knowledge across various marketing channels. You will be responsible for leading our marketing efforts, coordinating with the COO to implement strategies, and ensuring alignment across the entire team to achieve our business goals.
Key Responsibilities:
To lead and manage a marketing team of COO, Sales, Part-time PPC Specialist, Digital Content Specialist, designers, vendors, and software developers, ensuring effective collaboration and productivity
Coordinate with the COO to implement and align the marketing strategy across the team
Oversee the website's performance and updates, collaborating with designers and copywriters
Enhance brand visibility through strategic work with B2B listings and analysis
Co-create case studies and reviews in collaboration with the delivery team
Prepare and manage online and offline events, fostering partnerships to enhance brand presence
Ensure all marketing efforts (SEO, SMM, link building, PR, email marketing, content marketing, listings) are cohesive and effective
Develop and execute lead-generation strategies to drive business growth
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