Social Media Content Coordinator - Remote | WFH

Job Title: Social Media Content Coordinator (Full-time)

Are you passionate about family-oriented brands and looking for an opportunity to showcase your social media skills? Join our award-winning team as a Social Media Content Coordinator!

Who We Are

We are a dynamic and innovative PR agency with a team of nearly 30 professionals working remotely across the US. We provide the resources you need to excel in your role without the constraints of a traditional office environment. From costume contests to virtual happy hours and lively Slack interactions, we prioritize building a connected and supportive community. Our team members work online during regular business hours, with occasional travel for events and trade shows. If you're a parent, we offer flexible working hours to accommodate your needs.

What We Do

With over a decade of experience, we specialize in serving consumer lifestyle brands, focusing on products and services for families. Our expertise spans baby and maternity products, toys and games, tech, housewares, and food.

Who You Are

Our Ideal Team Member:

Has real-world experience creating social content and managing social media for family/parent consumer packaged goods (CPG) brands.

Understands the realities of parenting, from late-night feedings to juggling childcare with a career.

Keeps up with historical, current, and future trends in digital content and social media.

Possesses strong knowledge of TikTok, Instagram, Facebook, Pinterest, and YouTube, and stays informed about parenting hacks, pop culture, and trends.

Embraces a test-and-learn mentality, actively participates in brainstorming sessions, and is not afraid to offer new ideas.

Is a creative and witty writer with a strategic mindset, passionate about increasing brand awareness through organic social media.

What You'll Do

Job Description:

Develop, curate, and create engaging written, video, and photo content for social media platforms targeting family and parenting brands.

Lead day-to-day community management, including publishing and engaging with all assigned client social media accounts.

Assist in developing and managing a results-driven social media strategy focused on building audience engagement and brand equity.

Collaborate with cross-functional teams to create an organic editorial calendar that drives brand awareness and builds community through meaningful engagement.

Test and learn different messaging, tactics, and strategies while staying updated on new social media tools, best practices, competitive activity, and industry approaches.

Publish monthly reports detailing social analytics across all assigned client channels, including recommendations for improvement and action plans.

Serve as the day-to-day client point of contact.

Core Skills/Qualifications

Proficient in all social media platforms and familiar with social media management tools like Brandwatch, Sprout Social, Later, or similar.

Skilled in Canva or equivalent video and photo editing tools and digital media formats.

Strong copywriting and copy-editing skills.

Excellent oral and written communication skills.

Exceptional time management skills with the ability to multitask.

Detail-oriented with the ability to work under pressure and meet deadlines.

Benefits

Paid Time Off (PTO)

Paid time off between Christmas and New Year's

Fabulous Fridays: workday ends at 12 pm between Memorial Day and Labor Day, and at 3 pm for the remainder of the year

401K with a 3% company match

Medical, dental, and vision coverage

Medical and Dependent Care FSA

Life Insurance

Long Term Disability

Access to Short Term Disability, Hospital, and Critical Illness Insurances

Pet insurance

Salary: $45,000-$65,000 annually, depending on experience and skills.

Employment Type: Full-Time