Job Description
CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.
CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com .
Our
Marketing Analyst and Data Operations Manager role supports the Senior Director of Global Marketing, Donor Gamete Services and works closely with the team of leaders across the California Cryobank and Donor Egg Bank USA brands. The Marketing Operations Manager is a proactive leader that is excited about data and the stories it tells. This role is responsible for optimizing the efficiency and effectiveness of B2B and B2C marketing activities within the organization. It involves digging deep into the “how and the why” to understand the breadth of the donor egg and donor sperm businesses including workflows across donor recruitment and operations, cryopreservation/lab, sales, genetics, legal, finance and product. You will be the subject matter expert for Donor Gametes Marketing-related data that will be leveraged to make impactful data-driven decisions - manage marketing processes, analyze performance metrics, and recommend and implement strategies to optimize marketing effectiveness and drive business growth.
This role can be remotely based in the US or based at any of our US offices.
Responsibilities
- Process Management and Optimization:
- Analyze existing marketing processes and workflows to identify areas for improvement (inefficiencies, barriers to success, etc).
- Develop and implement strategies to streamline marketing processes, optimize collaboration between teams, and increase operational efficiency.
- Establish best practices, standard operating procedures (SOPs), and workflows to ensure consistency and quality across marketing initiatives.
- Marketing Performance Analysis:
- Define KPIs and metrics to measure the effectiveness of marketing campaigns, channels, and initiatives.
- Utilize data analytics and reporting tools to track marketing performance, analyze trends, and identify opportunities for optimization.
- Provide insights and recommendations to marketing leadership based on data analysis to improve campaign targeting, messaging, and ROI across many audiences; work with the team to quickly implement these recommendations and pivot as necessary.
- Marketing Technology Management:
- Evaluate, implement, and manage marketing technology solutions, including marketing automation platforms, CRM systems, analytics tools, and other software applications.
- Ensure seamless integration of marketing technology stack with internal systems and processes, in collaboration with IT/tech teams across CooperSurgical.
- Provide training and ongoing support to marketing teams on the effective use of marketing technology to drive campaign execution and performance.
- Budgeting and Resource Allocation:
- Collaborate with marketing leadership to develop and manage marketing budgets, including allocation of funds across channels, campaigns, and initiatives.
- Track marketing spend, analyze budget utilization, and provide insights to optimize resource allocation and maximize ROI.
- Implement processes and tools to monitor campaign costs, track expenses, and ensure adherence to budgetary guidelines.
- Cross-Functional Collaboration:
- Partner with cross-functional teams, including sales, product management, finance, donor operations, and tech/IT to align data needs, marketing strategies and initiatives with overall business objectives.
- Coordinate with sales operations to ensure alignment between marketing and sales processes, lead management, and revenue attribution.
- Collaborate with tech/IT teams to leverage technology solutions, data integration, and infrastructure support for marketing activities.
Travel: :10%
Qualifications
- Strong analytical skills with the proven ability to interpret marketing data, analyze performance metrics, derive actionable insights, develop strategies, and execute plans efficiently.
- Proficiency in marketing technology platforms, CRM systems, marketing automation tools, and data analytics software.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously and drive results in a fast-paced environment; experience navigating competing priorities and seamlessly communicating change.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels of an organization.
- Extremely detail-oriented and high level of discipline with proven experience creating successful workflows.
- Certified in marketing automation platforms (e.g., HubSpot, Marketo) or data analytics tools (e.g., Google Analytics, Adobe Analytics) is a plus.
Experience:
- :10+ years experience in Marketing Operations, Marketing Analytics, or related roles within a B2B and/or B2C environment.
- Experience building and presenting data-led presentations for executive level audiences.
- Experience with budget management, resource allocation, and financial analysis preferred.
Education:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
The starting base pay for this role is between $105,000 and $130,000. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
