Business Development Executive

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

What we’re looking for: The Business Development Executive is a frontline player in attracting new customers and venturing into new sectors which complement the Natural Products market. This role will be responsible for meeting revenue growth targets for new customers. The experience our customers receive in their first year is a significant driver for long term loyalty, as such, this role will be responsible for the first year’s sales cycle, before these customers transfer to Account Management after the point of rebooking.

This role will be expected to sell to a variety of customers, from large key account acquisitions to independent small and medium customers.

Role Accountability and Duties:

• Sell to customers across products and revenue streams, meeting and exceeding assigned new business revenue targets
• Meets with Sales Director to implement sales strategy for assigned territory which includes client touchpoints and approach, sales presentations and packages, capitalizing on market trends and their direction.
• Generate and seek new business leads, through customer intelligence, cold calling, attendance at industry related events and market analysis
• Be an early adopter of new sales initiatives, strategies and programs to capture key demographics based on customer feedback
• Collaborate with Marketing teams to generate leads
• Support the retention of existing customers (where necessary).
• Negotiate effectively, proactively handling customer objections.
• Liaise with the Sales Director and relevant teams in relation to new key customers and floor placement
• Remain knowledgeable of market analysis and opportunity assessment for revenue growth and new revenue growth opportunities
• Maintain accurate pipeline, sales activity and customer information within Salesforce
• In partnership with Sales Director and sales team, performs extensive market research and develops sales strategies accordingly including call, email and field meetings; researches client needs and creates a one stop solution to their marketing and sales strategy.
• Maintains strong industry credibility through visible attendance at trade shows and other product presentations, staying up to date on new developments.

• 2+ years of cold calling experience; previous experience in an outbound call center, inside sales experience, or related sales experience; knowledge of sales process from initiation to close
• Experience with lead generation and prospect management
• Excellent verbal and written communication skills; the ability to call, connect, and interact with potential customers
• Persuasive and goal-oriented
• Competent in utilizing CRM systems for customer data management and sales opportunity forecasting.
• Ability to thrive in a fast-paced environment while maintaining strong time management skills
• Must be team-focused with a collaborative mindset and able to work seamlessly with exhibitors and internal teams
• Motivated to learn and become knowledgeable on industry trends, products, and news
• Travel required 10-20%
• The pay range for this position is $60,000 - $65,000 depending on experience, plus commission
• This post will expire on 7/23/24

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 

• Broader impact: take up to four days per year to volunteer, with charity match funding available too

• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 

• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 

• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

• Recognition for great work, with global awards and kudos programs 

As an international company, the chance to collaborate with teams around the world, we’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.