*Head of Marketing - LATAM

Job Title: Head of Marketing - LATAM
Location: Remote (EST Timezone)
Salary Range: up to 4000 USD

Work Schedule: 09:00 AM to 05:00 PM EST (Flexible Hours)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

Client Overview:

Sagan is representing a dynamic company dedicated to empowering its clients to achieve exceptional business growth through a robust online presence. The company is seeking a Head of Marketing to spearhead its marketing efforts and drive client growth through innovative and effective strategies.

As the Head of Marketing, you will be responsible for developing and executing marketing strategies that elevate our clients' online presence and drive business growth. You will lead various marketing campaigns, including LinkedIn, print media, direct mail, industry magazine ads, and more. Additionally, you will build prospect lists for SDRs using Clay.com and manage podcast features and advertising.

Ideal Candidate Profile:

The ideal candidate for this role is a strategic thinker with a proven track record in marketing. You should be experienced in managing various marketing campaigns and have a deep understanding of both digital and print media. Your ability to build and maintain prospect lists, manage podcast features, and analyze campaign performance will be key to your success. You are a creative, self-motivated individual who thrives in a fast-paced, remote work environment.

Responsibilities:

• Develop and execute LinkedIn campaigns to increase brand visibility and engagement.
• Design and manage print media campaigns to reach target audiences effectively.
• Plan and execute direct mail campaigns to generate leads and drive conversions.
• Create and place ads in industry magazines to enhance brand recognition.
• Build and maintain prospect lists for SDRs using Clay.com to support sales efforts.
• Coordinate and manage podcast features and advertising to expand our reach.
• Collaborate with the marketing team to brainstorm new ideas and strategies.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Ensure all marketing activities align with our brand and business objectives.

What You Bring to the Table:

• Proven experience in a senior marketing role with a focus on digital and print media campaigns.
• Strong understanding of LinkedIn marketing strategies and tools.
• Experience with direct mail and print media campaign management.
• Knowledge of industry magazine advertising and best practices.
• Proficiency in building prospect lists using tools like Clay.com.
• Excellent communication and project management skills.
• Ability to analyze data and derive actionable insights to improve marketing performance.
• Creative mindset with the ability to develop innovative marketing strategies.
• Self-motivated, detail-oriented, and able to work independently in a remote environment.