Channel Marketing Manager

Company Overview 

Alvaria is a leader in contact center infrastructure and workforce optimization software. We specialize in providing SaaS solutions that enhance customer and team connections across various industries. As we continue to grow and shape the market, we're looking for a highly motivated, experienced Channel Marketing Manager to propel our brand to the forefront of the industry.

Position Overview 

As a Channel Marketing Manager you will be integral to the Brand and Demand Gen team, reporting directly to the Director of Demand Generation. In this role you will be responsible for identifying new partners, building relationships and working on co-marketing strategies to drive demand.

Key Responsibilities

• Manage planning, execution and delivery of Channel Marketing programs, resources and tools to create and drive partner-sourced demand
• Leverage campaigns to develop and manage scalable partner marketing programs that generate partner-sourced leads, meetings and pipeline
• Work with the product marketing, account directors and creative teams to develop partner-focused content and collateral
• Own the process around partner leads entering the database and ensure that there is a well-executed follow-up process, and management of those contacts over time
• Drive cross-functional coordination

Qualifications

• 2-4 years of experience working in partner marketing or demand generation with a B2B software company
• Comfortable using Salesforce and Marketing Automation platforms like Hubspot or Pardot
• Ambitious and result-oriented with excellent communication skills
• Effective communicator
• Comfortable working through ambiguity in a fast-paced environment
• Have an analytical mindset with the ability to clearly communicate information and data

Details

• This is a fully remote position, with available Boulder, CO office for hybrid-work (optional)
• Competitive salary based on experience, plus an annual performance bonus.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Matching retirement contributions.
• Generous PTO policy.
• Opportunities for professional development through conferences and team-building retreats.