Digital Marketing Manager

Craft Your Future in Fintech Marketing Mastery

Step into the vibrant world of Fintech Marketing without ever needing a passport! As a Digital Marketing Manager, you're not just charting a career course—you're navigating uncharted waters of financial innovation. Picture yourself as the captain of our digital ship, steering through waves of data and trends, all to make our brand the beacon of the financial services industry. From crafting captivating content to optimizing every click for maximum impact, you're the virtuoso orchestrating the symphony of success. This isn't just another job; it's a golden opportunity to ride the digital wave and elevate your career to unprecedented heights—all without leaving the comfort of your home shore. Join us, and let's set sail towards a future where every click counts and every strategy shapes the industry's landscape!

Mastering Fintech Marketing: Your Role

Steering Success: Your Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, lead generation, and competitive cost per conversion.
  
• Manage and coordinate all social media platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok.
  
• Oversee and optimize Google Ads, Meta Ads, Programmatic, and Display advertising campaigns.
  
• Create engaging content for various channels including blogs, newsletters, and social media posts.
  
• Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
  
• Coordinate sponsorship opportunities and partnerships to enhance brand visibility.
  
• Analyze marketing data and performance metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
  
• Collaborate with and coordinate third-party contractors, ensuring all marketing activities are delivered to required standards on time and aligned with company goals.
  
• Maintain a consistent brand voice and messaging across all marketing channels.
  
• Monitor industry trends and competitor activities to identify new opportunities for growth.
  
• Prepare and present regular reports on marketing performance to senior management.
  
• Implement customer retention and repeat business strategies.

Requirements

Skills Blueprint: What You Need

• Expertise in setting up, running, and reporting on campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok, and Programmatic advertising.
  
• Proficiency in creating and managing automated sales funnels, including email marketing campaigns through platforms like Mailchimp.
  
• Strong knowledge of SEO best practices and the ability to implement effective SEO strategies.
  
• Experience with Google Analytics (GA4), Google Tag Manager, and creating reporting dashboards using tools like Looker Studio and Console.
  
• Ability to design, execute, and analyze A/B tests to optimize campaign performance.
  
• Skilled in content creation and management, including blogs, newsletters, and social media posts.
  
• Experience with CRM systems and integrating marketing campaigns with CRM tools.
  
• Strong project management skills to coordinate multiple campaigns and initiatives simultaneously.
  
• Excellent analytical skills and ability to interpret data to make informed decisions.
  
• Exceptional written and verbal communication skills.
  
• Proficiency in using marketing automation tools and understanding of the latest marketing innovations and platforms.
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
  
• Minimum of 5+ years of experience in digital marketing, preferably in a managerial role.
  
• Proven track record of successful digital marketing campaigns and lead generation.
  
• Strong understanding of social media platforms and digital advertising channels.
  
• Excellent analytical skills and ability to interpret data to make informed decisions.
  
• Exceptional written and verbal communication skills.
  
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  
• Experience working with third-party contractors and managing marketing budgets.
  
• Knowledge of SEO, content creation, and digital advertising best practices.
  
• Fluent in English with excellent communication skills.
  
• Experience and understanding of fintech industries.
  

Benefits