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Senior Product Marketing Manager

81% Flex
FULLY FLEXIBLE
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Europe

Offer summary

Qualifications:

Minimum 5 yrs in product marketing, IIoT experience, Excellent communication, presentation skills.

Key responsabilities:

  • Develop market positioning and value propositions
  • Identify target audiences for launches
  • Create product messaging, support materials
  • Represent company in events and webinars
  • Analyze campaign effectiveness and optimize
HiveMQ logo
HiveMQ Management Consulting Startup https://www.hivemq.com/
51 - 200 Employees
About HiveMQ
HiveMQ helps companies build the right foundation for a data-driven enterprise with reliable, scalable and secure IoT data movement. Fortune 500 companies, strategic partners, and industry experts alike trust our proven enterprise MQTT Platform to move data from device to the cloud and back to power business critical use cases in connected cars, logistics, connected products and Industry 4.0. HiveMQ is an enterprise MQTT platform that underpins business critical systems so they can securely move data between devices and the cloud at enterprise scale. HiveMQ is easy-to-deploy and connects devices, sensors and edge nodes to enterprise systems for seamless data movement with MQTT, the de-facto standard for IoT messaging. By bringing a variety of data together in real-time in a challenging communications environment, HiveMQ helps customers build connected products, improve efficiencies and drive down operating costs. * Reliable, scalable and secure IoT data movement * Built for business-critical use cases * Based on MQTT for a future-proof, standards-based foundation * Scales easily and benchmarked at 200M+ connections * Flexible integration to enterprise applications * Simple to install and operate on-premise or in the cloud HiveMQ Cloud is a cloud-native MQTT broker that makes it easy to get started with MQTT. It is free to quickly start proof of concepts and connect up to 100 MQTT clients, and scales out to support millions of devices with a pay-as-you-go or fully-managed option. HiveMQ Swarm is an advanced IoT testing and simulation tool designed to check the performance, scalability and reliability of a complete IoT system before it is deployed into production.
See more HiveMQ offers

Job description

Logo Jobgether

Your missions

HiveMQ - Welcome to our team

HiveMQ empowers businesses to transform with the most trusted MQTT platform. Designed to connect, communicate, and control IoT data under real-world stress, the HiveMQ MQTT platform is the proven enterprise standard and powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more. Leading brands like Audi, BMW, Liberty Global, Mercedes-Benz, Siemens, and ZF choose HiveMQ to build smarter IoT projects, modernize factories, and create better customer experiences.

HiveMQ is a remote-first company headquartered in Landshut, Germany, with a US office in Boston, Massachusetts. The last time we counted, we spoke 32 languages within our diverse team at HiveMQ. We are looking for innovative, motivated, and passionate individuals to join our rapidly growing company. 

HiveMQ’s Vision for this role

We are seeking a Senior Product Marketing Manager to lead initiatives for our market-leading MQTT platform. 

The ideal candidate will have a demonstrable history of leading product launches, crafting compelling value propositions, and building evangelists for their products.

You will...

  • Create a differentiated market positioning and compelling value propositions for HiveMQ’s platform wide features including broker, tooling, and integrations
  • Bring in market insights on competitors, and share them via internal notes and sessions.
  • Define and profile key target audiences for launches and land-and-expand motions. 
  • Create compelling product messaging and stories that differentiate our products in the market, driving demand and customer engagement.
  • Work closely with Marketing and Sales organizations to equip them via. content and training as required.
  • Create datasheets, whitepapers, case studies, demo videos etc. to support launches or other on-going marketing activities.
  • Be our voice in key industry events, analyst briefings, webinars, and other activities to promote our products and engage with customers and partners.
  • Analyze the effectiveness of product marketing initiatives and campaigns, and optimize strategies based on data-driven insights.

You have...

  • Minimum of 5 years of experience in product marketing, with a necessity for experience in the IIoT sector and use cases.
  • Exceptional written and oral communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner.
  • Growth mindset and proven people skills to work in a fast-paced and multi-geo, multi-cultural environment.
  • Maintain a deep understanding of their focus vertical, data and edge technologies, and stay updated on industry developments, competitor strategies, and market dynamics.
  • Passionate about talking to customers and analysts and willing to travel 20% of the time in some months.

Will be required to submit an assignment during the interview process

  • Comfortable in facing the camera and presenting content in different formats.
EXCERPT FROM OUR CUSTOMER LIST

https://www.hivemq.com/customers/

Informations about our job advertisements

Job advertisements of HiveMQ GmbH are always directed at female, male and various applicants, regardless of age, gender, religion, sexual identity, disability, race, ethnic origin, world view, etc. The selection of a candidate is exclusively based on qualifications. For organisational reasons, we cannot return application documents and cannot reimburse any expenses that you incur during the application process.

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Management Consulting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Product MarketingMarket ResearchCompetitor Analysis

Soft Skills

  • Interpersonal Skills
  • People Skills
Are you interested?

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