Native & Display Media Buyer

Job Category

We are looking for a highly skilled Native & Display Media Buyer who has experience in performance marketing to join our Media Buying Team. In this role, you will be responsible for creating and managing high budget display & native media campaigns on ad networks such as Taboola, Outbrain, RevContent, MediaGo, MGID, and more.

This is a hands-on role and the ideal candidate will possess expertise in building, executing, and optimizing native & display media buys within ad-buying platforms. You will be responsible for developing and scaling direct response geared native & display campaigns to drive performance and scale. We are seeking a self-starter who has experience in customer acquisition and driving needle moving results in this channel, ideally in the lead generation space.

This is an exciting opportunity for a motivated and talented individual to join a growing time with lofty goals of growing Paid Native & Display into a $100M+ channel.

Responsibilities

• Develop, Launch, Optimize, and Monitor Native & Display campaigns, managing the entire process from start to finish
• Ensure campaign alignment with Quinstreet objectives and KPIs
• Collaborate closely with account managers at ad networks to implement best practices and optimize targeting strategies for improved campaign performance.
• Conduct in-depth competitive analysis to identify opportunities for new creative and advertorial testing
• Contribute to the creative direction of campaigns, providing regular guidance to the creative team on images, videos, and advertorial ideas to be tested.
• Provide regular reports and feedback to Director of Native & Display, offering insights into media performance and advocating for necessary support to enhance campaign yield and margin
• Stay updated on industry trends and developments in Paid Native & Display advertising, implementing innovative strategies to drive campaign success and maintain competitive advantage.
• Consistently and proactively direct and launch new tests and experiments with the goal of further driving yield and margin
• A/B test ad copy, images/videos, and marketing funnels to improve campaign yield and margin
• Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks

Requirements

• Minimum of 3 years experience in Display and Native advertising with a proven track record of success in developing and executing Paid Native strategies, preferably in the lead generation space.
• In-depth knowledge of Native & Display platforms and tools, including Taboola, Outbrain, Revcontent, and MediaGo
• Strong analytical skills with the ability to interpret data, generate insights, and make data driven decisions.
• Experience in Performance Marketing, ideally lead generation
• Expertise with Microsoft Excel
• Understanding and knowledge of landing page design and optimizations
• Familiarity with direct response geared copywriting
• Creative thinking and problem-solving abilities, with a results oriented mindset and a drive for continuous improvement
• Strong interpersonal and collaborative capabilities, cross team collaboration is crucial
• Previous P&L management experience is preferred, but not required