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Growth Marketing Manager, Communities & Events (US Remote)

75% Flex
FULLY FLEXIBLE
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

5-8 years marketing experience, Proficiency in segmentation strategies, Excellent communication and analytical skills.

Key responsabilities:

  • Develop marketing campaigns for engagement
  • Analyze data for strategic decision-making
  • Collaborate with teams for goal alignment
Alignable logo
Alignable Marketing & Advertising SME https://www.alignable.com
51 - 200 Employees
About Alignable
Alignable is a remote-first, mission-driven Series C (and profitable) growth stage startup. We are on a mission to bring together small business owners from across the globe to help them gain competitive advantage so they can succeed in their business.

 At Alignable, we are proud to be a thriving online network with over 8 million members connecting business owners in 35,000 local communities. As the go-to business network, Alignable is committed to simplifying the process of forming genuine connections for business owners.
By joining the Alignable network, business owners can tap into opportunities to gain local referrals, expand their customer base, form genuine relationships, and exchange insights and guidance with others in their industry.If you want to empower business owners through a networking platform unlike any other, let’s talk.Check out what "Life at Alignable" is like: https://careers.alignable.com/#remote#WereHiring #RemoteJobs #SupportSMBs*Important Note to Job Seekers: Do not fall victim to scammers. If you're applying to a job at Alignable and cannot confirm it is a legitimate job opportunity via our company's careers page (https://careers.alignable.com/), it's a scam. If you're asked to interview for a job at Alignable via Skype or text specifically, it's a scam. If you're contacted by anyone posing as an Alignable employee that doesn't have an "@alignable.com" email address, it's a scam. The FTC has resources to help you spot job scams. If you spot a scam, report it at ReportFraud.ftc.gov. Your safety and security is very, very important to us!
See more Alignable offers

Job description

Logo Jobgether

Your missions

Who we are:

We believe that small businesses are stronger together and we’re looking for people who are passionate about our mission. 

Alignable is a remote-first, mission-driven Series C (and profitable) growth stage startup on a mission to bring together small business owners from across the globe to help them gain competitive advantage so they can succeed in their business. 

Small businesses give our communities character -- generating local jobs and supporting local causes. They are the creators, the risk takers and the problem solvers. Each with a unique story. 

For business owners who depend on referrals for success, Alignable is the online community helping them initiate and build trusted relationships leading to quality referrals. Owners depend on quality referrals for all aspects of their business, and whether they’re looking for new customers, suppliers, or services needed to run their business – they’re finding them all here on our platform. Our highly engaged and supportive peer network plays a critical role in helping these businesses (our Members) succeed, especially within an ever-changing economic environment. 

Alignable is North America's largest small business network with over 9 million businesses in 30,000+ communities. If you want to empower the small business owner through a networking platform unlike any other, let’s talk.

What you will be doing:

As a Growth Marketing Manager, Communities & Events at Alignable, you'll help real business owners find success in their local and virtual communities. The Community Programs team drives engagement in our groups, virtual events, and in-person networking events. We facilitate productive interactions using our groups and events features.

In this role, you will:
  • Report directly to the Senior Director, Marketing
  • Use a growth mindset and marketing execution skills to bring our programs to more members and drive community engagement
  • Collaborate with Program leads to utilize marketing channels, product-led growth, in-person experiences, and individual advocates to enhance engagement metrics
  • Implement marketing tools and tactics like growth hacking, email marketing, and product-led growth to increase engagement, success, and retention
  • Conduct iterative testing and implement bold new strategies
  • Leverage people, events, content, and format to achieve our goals

    • Day-to-Day Responsibilities and Success Metrics:
  • Campaign Development and Execution: Design, develop, and execute marketing campaigns across various channels to drive community engagement and event participation. Success is measured by increased event attendance and engagement metrics.
  • Data Analysis and Reporting: Analyze customer data and campaign performance using analytics tools; generate reports to inform strategies and demonstrate the effectiveness of marketing efforts. Success is tracked through continuous improvement based on performance data.
  • Collaboration: Work closely with Program leads, product, and engineering teams to align marketing initiatives with community goals and product development. Successful collaboration leads to achieving ambitious growth targets.
  • Content Creation: Develop compelling content for email campaigns, in-product messaging, and other communication channels to engage users and promote events. Success is indicated by high engagement rates and positive customer feedback.
  • Customer Insight: Engage with community members to gather feedback, understand their needs, and ensure their success within the community. Implementing changes based on this insight will result in more successful campaigns.
  • Optimization and Testing: Continuously test and optimize marketing tactics to improve engagement and retention rates. Success involves effective iterative testing and achieving key marketing metrics.
  • Event Promotion: Promote virtual and in-person events through targeted marketing efforts, ensuring high attendance and engagement. Successful events drive meaningful engagement and relationship building.
  • Segmentation: Define and refine customer segmentation to tailor marketing campaigns and maximize impact. Success is measured by the effectiveness of segmented campaigns in driving customer outcomes.

    • What you will bring:
  • Affinity for small business and/or an entrepreneurial spirit
  • 5-8 years of experience in marketing, growth, sales, or related roles
  • Hands-on experience with growth, lead generation, campaign management, demand generation, and/or lifecycle marketing
  • Ability to capture and share key data and insights to drive marketing strategies and decisions
  • Excellent written and verbal communication skills
  • Experience creating and executing successful multi-channel segmented marketing campaigns, ideally for a networking, freemium, or SaaS product
  • Proficiency with marketing automation platforms like Hubspot, Iterable, or Marketo
  • Proficiency with data analytics platforms like Amplitude, Looker, or Tableau

    • Why Alignable?
  • Advocacy & Encouragement: They make our online communities great, but they also make Alignable a great place to work. Our culture is dynamic, supportive and offers tremendous opportunities to grow your career together with the business. We offer autonomy, ownership, mentoring and flexibility. Every one of our employees and co-ops can directly point to how they've made a major impact on the business.
  • Equity, Diversity & Inclusion: At Alignable, we celebrate the diversity of the small business community - and in our team. We value the unique perspective you’ll bring to strengthen our mission of helping small businesses thrive and are committed to maintaining an inclusive and respectful culture that fosters creativity and innovation from everyone.
  • A remote-first organization, Alignable launched in 2014 and is venture-backed by Mayfield fund, Recruit Strategic Partners, Saturn Partners, NextView Ventures, Lead Edge Capital, and KIC ventures. Our leadership team also consists of startup veterans from Invisalign, Constant Contact, Vistaprint, and Audible.

    • What We Offer:
  • Smart, supportive co-workers
  • Competitive compensation
  • Equity
  • Health, dental, and vision insurance
  • Unlimited vacations + each employee is required to take 2 weeks off back-to-back at some point each year 
  • Virtual working environment
  • Flexible working hours
  • Paid Parental leave
  • Professional Development Program
  • 401(k)
    • Alignable is an equal opportunity employer and encourages all applicants from every background and life experience without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Marketing & Advertising
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Campaign ManagementData AnalyticsHubSpot CRMAmplitude AnalyticsLookerTableau

    Soft Skills

    • Excellent Communication
    • Collaborative
    Are you interested?

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