Offer summary
Qualifications:
Bachelor's degree in Marketing, Advertising or related field, Proven SEM Specialist experience with successful PPC campaigns, Google/Bing Ads certification preferred, Proficiency in Google Ads Editor, Google Analytics, SEM tools.
Key responsabilities:
- Plan, execute, optimize paid search campaigns
- Conduct keyword research, create compelling ad copy/design
- Monitor bid strategies, analyze performance data
- Continuous A/B testing, competitive analysis, efficient budget management