Esports Marketing Manager at Betclic Group

WE ARE BETCLIC

A leader in Europe in sports betting and online games, Betclic is a French company with:

• 🧑‍🤝‍🧑 A community of 15 million players sport fans
• ⭐️ a wide range of sports betting, poker, casino games, and online horse betting
• ⚽️ More than 50 sports open to betting
• 📅 400,000 sports events available to bet on each year
• 🖥 60,000 live sporting events broadcast each month
• 🎰 More than 4,000 casino games to try out
• 🃏 Over 2 million poker games played each month
• 🚀 numerous official partnerships such as in France the FFF, Ligue 1 Uber Eats, the Coupe de France, Rugby Top 14 (LNR), the Betclic Elite in basketball (LNB), UBB, Boxers de Bordeaux…
• 🌏 Headquartered in Bordeaux, Betclic is a multicultural and international company with more than 43 nationalities among its 950 employees in five European countries: France, Italy, Malta, Poland, and Portugal.

To find more information about us, please check our Corporate website: https://betclicgroup.com/en/discover/

Does the world of sports and games fascinate you? If you are a team-player, are ready to take on a new challenge, and have the ambition to build new solutions to offer our players a new and unique experience…

Betclic invites you to join the adventure!

#JoinBetclic #WeAreBetclic

ENTER THE GAME

As an Esports Marketing Manager you will be responsible for developing and executing marketing strategies to drive awareness, engagement, and growth within the esports community. You will collaborate closely with cross-functional teams to align marketing initiatives with business objectives and ensure a consistent brand presence across all channels. You will provide support and align the esports marketing strategy into local country needs and objectives. Additionally, you’ll be the responsible of managing the relationship with the sponsored esports teams.

YOUR ROLE AT BETCLIC

In this context, your duties are:

• Develop and implement comprehensive marketing plans to promote Betclic's esports initiatives, including tournaments, events, sponsorships, and partnerships.
• Work with internal/external stakeholders to create compelling content for various platforms, including social media, websites, email newsletters, and more, to engage with the esports community and foster brand loyalty.
• Collaborate with the content creation teams to produce high-quality multimedia assets, including videos, graphics, and written articles, that resonate with esports enthusiasts.
• Manage and grow Betclic's presence on esports-specific platforms and forums, such as Twitch, YouTube, Discord, and Reddit, through community engagement and strategic content distribution.
• Work with the Influence Marketing teams to identify and cultivate relationships with key influencers, teams, and organizations within the esports ecosystem to expand Betclic's reach and enhance brand credibility.
• Oversee and manage the relationship with sponsored esports teams, ensuring alignment with country strategic objectives, brand values and maximizing mutual benefits.
• Analyze marketing performance metrics and use data-driven insights to optimize campaigns, drive continuous improvement, and achieve KPIs.
• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to inform marketing strategies and maintain a competitive edge.

WHO WE ARE LOOKING FOR?

Employees with a good dose of humour, respect and kindness, a little zeal and a real passion for their profession!
This job is for you if:

• Bachelor's degree in Marketing, Communications, Business Administration, or equivalent demonstrated experience in marketing.
• 3 years of experience in marketing, with a focus on esports, gaming, or related industries.
• Proven track record of developing and executing successful marketing campaigns, preferably within the esports or gaming space.
• Deep understanding of the esports ecosystem, including key players, trends, and fan communities.
• Excellent written and verbal communication skills, with the ability to create engaging content tailored to different platforms and audiences.
• Strong project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
• Passion for gaming and esports, with a genuine interest in the culture and community surrounding competitive gaming.
• Organised and detailed oriented.
• Excellent level of spoken and written English.
• Microsoft Office.
• Another native language: French, Portuguese, Swedish & Polish

Indefinite position to be filled as soon as possible in Portugal/Malta/Poland. Remote candidates can also be considered.