Role summary
In this role, you will leverage your growth and performance marketing skills to enhance our user acquisition efforts for our voice-based games. Reporting to the VP of Growth, you will control cross-channel paid marketing budgets exceeding $10M annually, focusing on optimizing campaigns and testing new strategies. Ideal candidates are well-versed in consumer performance marketing, comfortable with programmatic and social platforms, and eager to innovate in the emerging field of connected home devices.
This job opportunity offers a hybrid work arrangement, and we are specifically seeking candidates who are comfortable with on-site attendance in our Bay Area office 3 times per week and are either currently residing in or near the Bay Area or willing to relocate for on-site work.
Stuff you may have done before
- Managed large digital ad campaigns including planning, optimization, and analysis.
- Led ad platform relationships to execute and troubleshoot paid digital campaigns.
- Tested platforms, audiences, ad formats, and creatives to optimize performance.
- Built reports and dashboards to communicate spend, outcomes and impact.
- Managed a content pipeline with influencers, content creators, and agencies.
- Handled all aspects of ad operations, including pixels, attribution, and audience segmentation.
Must-haves
- 5-8 years in B2C growth or performance marketing; CTV, TikTok/Instagram, and/or programmatic audio experience preferred.
- Passion for entertainment/games; gaming user acquisition experience preferred.
- Strong numeracy and analytical skills; experience with data insights, ad measurement & attribution, and BI tools (Amplitude, Tableau).
- Willingness to learn new processes, work with imperfect data, and test/learn solutions.
- Strong verbal and written communication skills.
Our stack
- Amplitude and Tableau (internal dashboards)
- TikTok/Meta/Google/Roku/Amazon Ads Manager Platforms
- CTV DSPs (e.g. Viant/Tatari/TVScientific)
- GRIN (Influencer Management)
- Ad Measurement Vendors (e.g. AppsFlyer/Branch/Kochava)
- Slack (internal comms)
Your first 90 days
- Get acquainted with campaign setups, meet key vendors/stakeholders, and learn our software tools.
- Take ownership of paid media campaigns, analyze performance, and optimize/test improvements.
- Plan with the VP of Growth for Q3/Q4, developing a paid media plan aligned with budgets, ROI goals, and revenue targets.
- Become a trusted colleague to product, data, finance, and other teams, providing insights on user acquisition funnels.
The hiring process
- Stage 1 (Preliminary Screen) with our Senior Recruiting Lead
- Stage 2 (Hiring Manager Interview) with our VP of Growth
- Stage 3 (Onsite Interview) with various Partners and Team Members
- Stage 4 (Founder Chat) with our Co-Founders
- Stage 5 (Offer)
What's in it for you
- Your medical, dental, and vision insurance is 100% covered by Volley, for yourself and all dependents and we match 401k!
- We offer a flexible, hybrid work-from-home and in-office work model.
- We offer 4 weeks of paid time off (enforced 2-week minimum), 16 paid holidays, 40 hours of bereavement leave, and unlimited sick days.
- Our generous parental leave policy includes 24 weeks at 100% pay for birthing parents and 12 weeks at 100% pay for non-birthing parents.
- We offer visa support for eligible candidates, making relocating for the job smoother and more streamlined.
- A full breakdown of our benefits is here!
For Pay Transparency: The salary range that we expect to pay for this position is $135,885-$169,856 annually. This is a portion of the pay band for the role and level we seek. The final offer amount will depend on experience, education, and skills. Base pay is only one part of the total package that is provided to compensate and recognize employees for their work.
About Us
Volley is the leading developer of AI-powered games for smart TVs, Amazon Alexa, and mobile devices. Our games attract millions of users every month. Popular Volley games include Song Quiz, Jeopardy!, and Wheel of Fortune.
We believe voice interfaces will become the main way people access entertainment in their living rooms, kitchens, bedrooms, and cars. We’re building a bundled subscription product similar to Netflix or Spotify for the emerging category of “AI-powered games.”
Volley was founded by Max Child and James Wilsterman in 2016. We're headquartered in the Hayes Valley neighborhood of San Francisco. We’re a quickly growing team that truly enjoys working together. If you think you would enjoy creating joyful games on top of a rapidly evolving AI technology stack, please get in touch!
Volley believes in an inclusive workplace and is committed to building a team from a variety of backgrounds. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive the other benefits and privileges of employment.
Underrepresented candidates and candidates from nontraditional backgrounds are strongly encouraged to apply!
