Sr. Product Marketing Manager

GRIN is one of the leading influencer marketing software solutions. You will work with our Product & Engineering Teams, Content Production and Go-To-Market teams to make GRIN successful in-market. You will embrace a data-driven approach to help communicate the value of GRIN’s software, features, and problems it solves. This position will also have a deep understanding of the influencer marketing industry, build deep relationships with GRIN’s internal teams, and work on strategic priorities to make an impact on our sales and growth.

Responsibilities:

• Own Product Marketing function. Please note you would be the only person in product marketing and this is a strategy + execution role.
• Develop a deep understanding of the influencer marketing industry including GRIN’s product, our competitors and their capabilities, and GRIN’s differentiation.
• Create ongoing product training programs to communicate value of new and existing GRIN products and features to internal teams.
• Evolve and maintain quantified buyer personas, including targeting strategies and willingness to pay. 
• Partner closely with go-to-market teams (lead generation, sales, onboarding, retention/expansion, partner) to tell compelling stories that help build demand and drive revenue across the customer lifecycle.
• Partner with the Content and Creative team to develop compelling and easy to understand internally facing content for Sales, Customer Support, and others including; sales training, positioning, FAQs, battlecards, and more.
• Drive high-visibility product launches to demonstrate innovation and ultimately drive new revenue.
• Help external industry analysts and influencers view GRIN as a leader in all relevant categories.
• Serve as key internal owner for training, messaging, and internal communications around new product launches, feature updates, and modifications to the GRIN narrative.
• Participate in pricing and packaging discussions with helpful research, analysis, and suggested strategies.

Qualifications:

• Bachelor's degree
• 4+ years experience in marketing, 2+ years experience in product marketing
• Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal.
• Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.
• Experience with B2B SaaS products required
• SMB and martech experience preferred
• Experience writing SQL queries, segment product analytics are plusses