Offer summary
Qualifications:
Bachelor's degree in Marketing, Business, Sales, or related field., Minimum 5 years of B2B experience, preferably with FinTech knowledge., Strong understanding of B2B marketing strategies, tactics and best practices., Proficiency in marketing automation tools, CRM systems, analytics platforms and ABM tools/techniques., Excellent written and verbal communication skills..
Key responsabilities:
- Develop and execute B2B marketing strategy aligned with sales goals.
- Plan, manage multi-channel B2B marketing campaigns ensuring consistent messaging.
- Lead high-quality content creation and event planning for B2B marketing.
- Collaborate with sales to support B2B customer journey strategy and analytics management.
- Coordinate industry events, trade shows, webinars designed to grow B2B business goals.