Offer summary
Qualifications:
Bachelor’s degree in business or related program, 5+ years of B2B multi-channel marketing experience, Proficient with Martech and CRM tools, Knowledge of website analytics tools and email marketing best practices, Experience with paid media programs and AI tools.
Key responsabilities:
- Develop and implement lead generation campaigns through various tactics
- Enhance website growth, A/B testing, and conversion rate optimization
- Analyze comprehensive campaign performance and provide insights for growth
- Manage website analytics and execute segmentation strategies
- Plan webinars, trade shows, and vendor relationships