Direct Response Marketing Consultant (US)

Must be located in US or Canada

Compensation: $15,000 - $25,000 USD per project, based on experience and proven results | Fully Remote

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About SaaS Academy
The SaaS Academy Team is on a mission to help Software as a Service (SaaS) companies grow to new heights through world-class coaching and training. 

Our CEO, Dan Martell is an award-winning entrepreneur and investor who has founded multiple companies. He was named Canada’s top angel investor and he's completed over 100+ investments with amazing companies like Udemy, Intercom, and Unbounce. 

About the Role
SaaS Academy is seeking a skilled and experienced Direct Response Marketing Consultant to market two new courses and build an effective funnel for our workshops. In this role, you will be responsible for all marketing activities and outcomes, including collaborating closely with industry experts who lead the workshops, to ensure successful promotion and high attendance.

Key Responsibilities:

1. Campaign Development and Funnel Building:

• Develop and implement comprehensive marketing campaigns to promote two new courses for SaaS Academy.
• Create and optimize funnels to drive registrations and sales for the workshops

• Work directly with industry experts leading the workshops to understand the course content and unique selling points
• Coordinate all marketing efforts, ensuring alignment with the workshops’ objectives and branding

• Design and develop website pages dedicated to the courses
• Plan and execute advertising campaigns across relevant platforms to maximize reach and engagement
• Manage the sales process, including selling tickets and ensuring a full virtual room for the workshops

• Monitor campaign performance and analyze key metrics to gauge success and identify areas for improvement
• Adjust strategies and tactics based on data-driven insights to enhance results

Required Skills and Qualifications:

• Proven track record with documented experience in building and optimizing marketing funnels
• Demonstrated success in direct response marketing with impressive results
• Expertise in creating and managing website pages, digital ads, and sales processes
• Strong understanding of marketing principles and techniques, particularly within the SaaS industry
• Excellent project management and organizational skills

Compensation:

• $15,000 - $25,000 USD per project, based on experience and proven results