Sr. Brand Manager

WHO WE ARE

We’re Talking Rain, and we’re so much more than water. We build flavorful brands, like Sparkling Ice, Sparkling Ice +Caffeine, Sparkling Ice +Energy, Talking Rain Waters, and AQA pH waters. We're creating connections with every sip!

When it comes to success, we know we’re only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company.

We empower our Rain Makers to forge the way—creating opportunity at the intersection of what they love, what we need, and where they thrive. Want to get to know us better? Click to learn about us and our careers. You can also follow us on LinkedIn, Glassdoor, Instagram, and Facebook.

As a Sr. Brand Manager, you’ll have a significant, measurable impact on our revenue and margin growth by leading cross-functional teams to commercialize innovative, consumer-driven products within a leading omnichannel brand, and #1 sparkling water in the category.

Reports to: Director, Brand Management

Direct Reports: N/A

Location: Onsite at our Preston, WA office 4 days a week

Annual Bonus Potential: 8% - Eligibility is based on the company hitting annual financial targets.

Base Salary: $115,000 - $160,000 (depending on experience)

Note: New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity, and mark

• Identify white space growth opportunities for the brand and company within the brand’s category and adjacent ones.

• Develop and recommend the long-term vision and key strategies for the brand with a wide scope encompassing cross-functional areas including sales, shopper marketing, supply chain, sales, and finance.

• Develop and own the annual brand business plan and the brand activity grid to deliver on key Brand KPIs.

• Measure key brand, financial, and marketing investment KPIs while taking action against learning.

• Synthesize insights/action areas and own execution by engaging the appropriate resources.

• Lead the development of a marketing strategy that helps deliver brand KPIs and own production of all communication materials across all contact points in close collaboration with Marketing Services.

• Lead and align cross-functional areas including sales, shopper marketing, supply chain, sales, and finance to develop and execute successful commercial plans to deliver financial and share plans and targets.

• Develop annual goals and execute against those strategies with the objective to improving brand performance.

• Mentor Associate Brand/Brand Managers.

• Complete other responsibilities as assigned.

• Bachelor’s degree in marketing or equivalent experience.

• Minimum of 6-8 years of experience in product/brand management, ideally with a Consumer-Packaged Goods (CPG) company.

• 1-2 years of experience with people management preferred.

• Demonstrated experience leading complex initiatives across the organization.

• Experience developing strategy and working with strategic frameworks.

• Proven strong analytical/ quantitative and problem-solving skills.

• Experience with end-to-end product development and commercialization processes.

• Can communicate complex concepts and issues effectively, selecting language, tone, and format targeted to the audience.

• Experience conducting regular reviews of business effectiveness/efficiency and making these reviews part of the business process.

• Ability to outline a clear direction for teams and understand the interdependencies across the company to deliver on strategic priorities.

• Proficiency with the Microsoft Office suite (e.g., Outlook, PowerPoint, Excel).

• Excel and PowerPoint guru. (e.g., VLOOKUP, pivot tables).

• Experience with Syndicated Data (IRI preferred).

• Familiarity with traditional trade channels: food, mass, club, and convenience.

• A willingness to navigate change and ambiguity.

• A passion for the consumer

Rain Makers are people who are accountable, curious, and inclusive.

We hold ourselves accountable and recognize room for growth while openly accepting feedback. We embrace change to deliver progressive results.

Rain Makers don’t wait for answers – we go find them. Curiosity is part of what makes us so successful. Sometimes we push back, productively challenging the status quo.

We promote inclusivity. Valuing communication and respect, ensuring everyone has a seat at the table. We are an approachable bunch, building and fostering relationships with people of all backgrounds.

WHAT WE OFFER
Nothing makes a great job even better than throwing in a few perks, and we want to equip our Rain Makers with everything they need to maintain their health and well-being. That means things like...

• Three Weeks of Vacation. And that’s just to start! Spend some time with us, and you’ll accrue an additional week every few years, depending on your exempt status!

• Six Weeks of Paid Parental Leave. Parents get to spend time at home bonding with their new addition (whether it arrives by birth, fostering, or adoption). For birth mothers, additional time is provided for medical leave. Depending on the state in which you reside, additional time may also be available for parents who do not require medical leave.

• Flexibility Stipend. For eligible Rain Makers, spend this extra monthly stipend as you wish, but know it’s intended to contribute to things like your phone, internet or other business uses while working remotely or needs outside of normal working hours.

• Relocation: Relocation Available (when available)

• Vehicle Program –

  • Field Sales Specialist – Mileage is reimbursed at the IRS rate

  • Field Sales Managers and Market Managers – Company car included!

  • Regional Sales Managers and Sales Directors – We use the leader in vehicle reimbursement solutions, Motus. This program provides a monthly fixed and variable rate that adheres to IRS guidelines for the business use of personal vehicles.

  • HQ Directors/VPs – Vehicle Stipend – This role qualifies for a vehicle stipend equaling $650/$800 monthly.

• 401k with Immediate Vesting. With matched contributions and investment customization, we'll help build a plan to reach your goals.

• Fitness Reimbursements. We're all about going the extra mile, so we provide reimbursements for community events and competitions like fun runs, triathlons, and cycling tours.

• Medical/Dental/Vision. Not only do we offer it, but our plans are excellent and flexible to your needs. And one is even free for our Rain Makers!

Please note, eligibility for our full benefits package is based on an average of 30+ hours per week in regular (not temporary) positions.