Business Development and Marketing Coordinator

Description

Location: Connecticut Post Mall * This is not a remote position *

POSITION/PURPOSE:

The Business Development and Marketing Coordinator serves as a key support and activation partner with the center’s Local Leasing, Business Development and Marketing Programs. This position is a key contributor to on-site sales and traffic driving initiatives, along with fostering relationships with both prospective and current local licensees, assisting in efforts to maximize their opportunities for success, thus driving Net Operating Income (NOI) growth.

PRINCIPAL JOB ACTIVITIES:

Local Leasing/Business Development

• Coordinate local leasing tenant set up and move-in/move-outs.
• Prepare the license agreements for local leasing, storage, and sponsorship.  Track approvals, obtain licensee signatures, send fully executed agreements to lease admin, approve lease abstracts, track licensee openings, and ensure proper insurance is collected.
• Request and maintain copies of insurance on file for new and existing local leasing licensees.
• Assist Local Leasing Manager with gathering required information for license lease agreement renewals.
• Assist in collections for outstanding Accounts Receivable balances from local leasing licensees.
• Serve as point of contact for basic sponsorship programs generated by Business Development (for example: sampling, national tours, signage, or banner opportunities, etc.). Coordinate event set up with client and mall operations staff.
• Provide information as needed to potential local leasing and sponsorship prospects to Local Leasing Manager.
• Manage sponsorship and business development storage inventory.
• Coordinate the delivery, installation, and proof of posting for all paid media/advertising on both interior and exterior of center.
• Gather retailer sales data and input into sales management system.
• Assist with holiday photo operations.
• Alert the General Manager and the Local Leasing Manager if there is hawking in the common area and follow the Hawking Guidelines.
• Maintain digital and hardcopy Leasing and Marketing files for center.
• Shadow Local Leasing Manager in prospect meetings for potential retailers.

Consumer Marketing

• Work directly with the Marketing Manager/Director assigned to drive sales/ traffic and NOI growth for the center.
• Play a support role to activate the local implementation of local and national marketing platforms and any center consumer and/or retailer specific marketing programs.
• Assist in curating, creating, and managing digital content (images, video, written) including updates to the property website, email blasts and social media channels.  Support initiatives to increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth.
• Consumer information management, including data entry, email list management, and contest/event registrations.
• Assist with special event preparation of agreements and collecting insurance. Participate in planning and execution of event, including set-up, vendor coordination, on-site logistics and post event evaluation.
• Ensure center retailer listing materials and marketing promotional materials are accurate, updated and inventory levels are maintained.
• In conjunction with the center team, manage visual merchandising of local leasing licensees and vacant storefronts as directed.
• Shadow Marketing Manager/Director in retailer strategy meetings and event planning. 

Common Area

• Responsible for ensuring that all Centennial brand standards are followed in communications and marketing program materials throughout the shopping center.
• Strive to improve and build upon overall customer services and amenities.

Retail and Management

• Solicit and encourage retailer participation/support as an effort to promote their business and add value to the overall center marketing plans.
• Work with the General Manager and Marketing to create effective marketing initiatives and tools that support our retailer partners achieve their sales goals.

Qualifications

REQUIREMENTS:

• Bachelor’s Degree preferred, or equivalent work experience
• Minimum of 2- 3 Years of Experience in Marketing, Event Planning, Project Coordination, Sales, Retail or Real Estate
• Must be flexible and able to work events which may include nights, weekends, and holidays.
• A passion for being part of retail reinvention and evolution.
• Comfortable working in a fast paced, highly dynamic work environment.
• Excellent interpersonal, organizational, time management, verbal, and written communication skills.
• Ability to work and learn independently and in a team situation.
• Ability to deal with multiple projects and tasks effectively and establish priorities.
• Strong attention to detail and ability to follow through.
• Self-motivated, proactive individual with a positive attitude.
• Must be a strategic and analytical thinker.
• Excellent people skills along with problem solving and time management ability.
• Must possess the ability to manage budgets and have solid accounting skills.
• Must be proficient on basic Microsoft Office platform and Internet.
• Ability to read and understand standard business documentation (e.g., contract language).
• Experience with social media platforms including content creation.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee must occasionally lift and /or move up to 30 pounds.
• While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; talk and hear. The employee is regularly required to sit. The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl and taste or smell.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and expansive reading.

The above job description is not intended to be an all-inclusive list of duties and standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EQUAL OPPORTUNITY EMPLOYER:

Centennial ensures equal employment opportunities regardless of race, creed, gender, color, national origin, religion, age, sexual orientation, or disability.