Job Description
About CooperSurgical
CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.
CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com .
Responsibilities
Job Summary:
With your strategic mindset, you will lead the Digital Growth team to craft campaigns, optimize performance, manage digital advertising, email engagement, media partners, website experience and drive our business forward. You enjoy solving complex problems and working cross-functionally when needed to discover insights, optimize processes, and deliver ROI. You think about where the challenges and opportunities of tomorrow are in a digital ecosystem and are the forefront of understanding new tools, technology and platforms to engage customers
This role requires a thought leader with proven results at developing people, processes, and technologies to deliver best-in-class digital media experiences. Ability to manage a diverse team in a global setting across multiple product lines and services in women’s health in both direct to consumer, patient and healthcare applications.
Essential Functions & Accountabilities:
- Develop and implement a comprehensive and data-driven growth marketing strategy that increases customer acquisition and retention.
- Own the development, execution, performance, growth, and efficiency of the acquisition programs.
- Oversee growth marketing campaigns across various platforms (such as social media, search engines, email, partnerships, etc.)
- Build annual acquisition budgets to achieve revenue growth targets
- Attribution based thinking on media budgets in B2B and DTC environments
- Conversion rate optimization strategies
- Website & landing pages optimization
- Monitor and report on key metrics
- Manage the lead qualification, generation, prioritization, and nurture process
- Test-and-learn new channels to expand our market
Qualifications
Experience:
- Minimum of 10+ years of digital experience with at least 5+ years in a growth focused role
- Demonstrated past accomplishments in crafting digital campaigns that yield measurable results and cross-channel campaigns that substantially increased revenue growth
- Experience driving sustainable growth strategies through testing & measuring
- Ability to successfully manage and operate in a global team environment
- Bachelor’s degree with and MBA (desired)
- Proven leadership and team management in a global environment
As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $180,000 - $210,000. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
