Description
Mend.io is seeking an experienced ABM Specialist to join our team! This role will develop and execute ABX programs to attract and grow target accounts from our Enterprise segment. Leverage 6sense intent data to inform account-based marketing campaigns and content creation for different personas in our key buying committees.
You will work closely with the sales teams to understand their needs, align demand generation efforts with targets, and work with them to leverage tools, resources, and support to convert leads into customers. Collaboration will be essential to ensuring a seamless handoff between marketing and sales.
- This is a temporary position with the potential to become permanent.
- In this position, you'll work in a hybrid model: three days remotely from home and two days at the office.
Responsibilities:
- ABM Strategy: Collaborate with the Senior Director of Digital Marketing to develop an account-based marketing strategy and prioritize strategic accounts
- Program Execution: Implement account-based programs across various demand generation channels to drive pipeline
- Ad Management: Launch and manage advertisements within 6sense platform and LinkedIn channels for specified sales accounts and contacts, focusing on generating net new pipeline and accelerating existing opportunities
- Intent Data Utilization: Leverage ABM platforms (6sense, ZoomInfo, etc.) to gather intent data for informing marketing campaigns and prioritizing outreach efforts
- Collaboration: Work with subject matter experts and the content team to create personalized messaging, supporting content, and sales enablement materials
- Alignment: Ensure alignment of ABM campaigns with current business priorities, messaging, and goals by collaborating with marketing and sales teams
- Performance Analysis: Analyze and report on the impact of ABM campaigns in terms of meetings booked, pipeline generated, and revenue generated
- Continuous Improvement: Continually assess and improve program approaches, employing industry best practices and seeking opportunities to enhance effectiveness and efficiency
- Communication: Regularly communicate with sales, marketing, and customer teams to provide visibility into existing and planned marketing initiatives
Requirements
Requirements:
- Bachelor’s degree in Business, Marketing, or a related field
- 2-3 years of ABM experience within a B2B organization, preferably in SaaS technology
- Experience working collaboratively with Sales, Business Development, Field Marketing, Digital, and Demand Generation teams
- Strong experience with 6sense, Salesforce, Marketo, and LinkedIn campaign manager. Nice to have - experience with Drift and ZoomInfo
- Communication Skills: Excellent verbal and written communication skills, with the ability to work effectively across internal teams and external organizations
The Company: Mend.io offers an enterprise suite of application security tools designed to help organizations build and manage a mature, proactive AppSec program. Mend.io supports both developers and security teams by giving each team different, but complementary, tools to work with—enabling them to stop chasing vulnerabilities and start proactively managing application risk.
Our culture is open, inclusive, and engaging, and we work hard to foster a company where everyone feels valued. Mend is a company that lives by its values:
- We are passionate about excellence
- We see the world from the customer's perspective
- We are better together
The Benefits: Mend.io lives out its employee-centric culture by providing comprehensive benefits to its employees:
- Competitive compensation
- Affordable Health Insurances (8 plans to choose from), Dental and Vision
- Flexible and Generous PTO
- 401k with company match
- Equity
- Paid Parental Leave
- Monthly Work from Home Allowance
- One Time Home Office Set-up Stipend for Remote Roles
- Monthly team social events (locally and virtually)
- Collaborative and innovative environment
- Leadership that supports and encourages professional growth and development
Mend.io's EEO Statement
Mend.io is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment including hiring, training, advancement, and discipline will be solely based on merit and qualifications related to professional competence. Mend.io operates on a principle of mutual respect and acceptance, and every employee must follow Mend.io’s anti-harassment and anti-discrimination company policies.
Mend.io’s Diversity Commitment
At Mend.io, we believe bringing together diversity of experience and background creates a better place to work, a better product, and more opportunities to innovate. Mend.io is committed to doing its part to mend the equity gap, fostering a safe, inclusive environment to inspire and support employees to be their authentic selves and provide development opportunities for all.
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