Looking for 1+ year marketing experience candidate
Key Focus Area -
- Author collaborations/Marketing
- Amazon Marketing
- Community Building
- Influencer Marketing and Outreach
- Paid Ads
About Packt
We are a leading publisher of technical learning content, able to publish books on new and emerging tech faster than any other publisher in the world. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packtpub.com.
Role Overview
Product and community marketing are core parts of Packt’s publishing system, and they ensure that each publication is given the awareness and publicity it needs to become a breakout product. Reporting to the Lead/Senior Publishing Product Manageris responsible for coordinating between the Author, Operations, and Commercial teams to ensure that our products are effectively marketed to their target audiences. This will involve ensuring Marketing Executive is also a community-centric and community-facing role responsible for outreach and community partnership development to ensure maximum exposure to the right audience for all Packt products.
What is Developer Relations (DevRel), and how does it contribute to Packt?
DevRel Marketing at Packt involves building authentic relationships with the developer community. The DevRel team is responsible for driving product awareness and visibility through product reviews, influencer marketing, editorial reviews, book forewords, conference sponsorships, and community partnerships.
These relationships enable visibility and awareness of our products and brand in the community.
The DevRel Marketing Executive is responsible for collaborating with community managers, influencers, tech creators, and organizations on outreach initiatives to drive awareness and visibility of products. The DevRel Marketing Executive is responsible for getting the product in front of the target audience through community networks. Building and nurturing relationships are key in this role.
Responsibilities
Product Marketing
- Create a high-level marketing strategy at least 3 months before the product is published
- Plan and implement activities for pre and post release marketing
- Ensure that early-release copies are distributed to influential community members, websites, and events once a product is uploaded
- Co-ordinate with stakeholders in Commercial, Publishing, and Amazon teams to create and deliver monthly individual product-level campaigns on Amazon
- Co-ordinate with stakeholders in Commercial and Publishing teams to coordinate the release of extracted articles with backlinks on developer community websites
Community Outreach and Marketing
- Build relationships with relevant outreach and community websites from the category to feature products on their site
- Ensure backlinks for all products on relevant and high-traffic community sites
- Drive first to market, community edition, and imprint product marketing for products. Ensure we have community networks to facilitate the marketing of these products.
- Ensure product marketing through Newsletters by drafting content with support from the (Lead) S/PPM and Editorial team
Mentoring and Training
- Leading by example by taking on high-priority products (First to market)product marketing strategies
Process Management
- Support (Lead) SPPM by owning Product Marketing and coordination for the portfolio
Key Areas
- Ensuring the following Marketing Initiatives on all products and maintaining a minimum monthly count of each -
Amazon Reviews
- Editorial Reviews
- Influencer Marketing
- Outreach Activities – Collaborations/Backlinks, etc.
- Working on expanding your community network and building strong relationships among developers
Skills
- Lead generation: Ability to find leads on a particular topic and build a database of leads
- Research and analysis: Research on the technology, topic area, and competition to fully comprehend the vision of the product and the customer problems addressed by it. Use the web to find appropriate people and a means of contacting them. Ability to keep abreast with developments and advances in the tech domain
- Product awareness: Awareness of various market categories, product types, and in-depth knowledge of product series and their specifications
- Influence and negotiation: Demonstrate the ability to influence potential leads and negotiate with them to convert the leads into acquisitions
- Communication skills: Excellent written and verbal communication with proficiency in English is a key tool for this role, as the Developer Relations Marketing Executive is required to effectively communicate with internal and external stakeholders as and when required. Empathy while communicating is also a key aspect of communication
- Relationship building: Building strong relationships with authors, promotional partners and other stakeholders
- Community Building: Ability to develop a strong network of tech experts
- Driving engagement: Ensure regular, value-added activity on the products, to keep the community engaged
- Problem solving and decision making: Compare data, information, and input from a variety of sources to draw conclusions and take action that is consistent with available facts, constraints, and probable consequences
- Planning: Devising a strong plan well in advance and being prepared with backups, in case of fallacies
- Drive for results: Has a high level of determination and willpower to deliver results that meet or exceed targets, even in the face of setbacks and obstacles
Competencies
- You are comfortable using a combination of intuition, experience, and expertise to identify potential problems and can take corrective action quickly
- Out-of-the-box thinking, creativity and problem-solving skills are a must when a challenge arises
- You will have excellent relationship management skills
- Organizational and multi-tasking skills essential
- Networking skills
- Strong project management and process improvement skills
- Strong written and verbal communication skills
- Good commercial judgment
- Confident and personable
- Attention to detail is a must
- Excellent time management skills and the ability to hit a deadline
- Must be flexible, adaptable, and able to cope in a dynamic work environment
Key Performance Indicators (KPIs):
Responsibilities
Amazon Reviews: Base Target- 15, Actuals- 18
Influencer Posts/month: Base Target- 6, Actuals- 8
Outreach (Website Backlink/Podcast/Events/Meetups/Conferences): Base Target- 2, Actuals- 3
Editorial Reviews: Base Target- 2, Actuals- 3
Objectives:
Enhance your Community Network by 25% and build strong relationships
Make all PEN Releases bestsellers in their respective categories
For titles with the following LTV, target a VPT of:
LTV - GBP 40-50k+
30-day VPT- 60
60-day VPT- 120
90-day VPT- 170
LTV - GBP 50-75k
30-day VPT- 100
60-day VPT- 200
90-day VPT- 300
LTV - 75k - 100k
30-day VPT- 130
60-day VPT- 260
90-day VPT- 380
LTV - 100k+
30-day VPT- 165
60-day VPT- 330
90-day VPT- 500
Key Results:
Make all PEN Releases bestsellers in their respective categories:
Devise and implement a customized and detailed 9-month Marketing Plan for all 50k+ LTV Titles while setting monthly milestones
Enhance your Community Network by 25% and build strong relationships
Ensure increase of your LinkedIn Follower Count by 25% by October 2023. These additional members should be only from the community
Do 3 engaging posts every week, out of which only upto 6 posts/month should be related to the titles. Follow the 5-3-2 Rule
Develop 10 'Core Contacts' by end of June with whom you collaborate with on a regular basis for promotionsN
Benefits
Why work at Packt?
We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.
We try to achieve this by:
- Ensuring a positive working environment for all team members, supportive of flexible and remote work.
- Supporting individual development through growth opportunities and internal mobility.
- Encouraging social collaboration within teams and communities and knowledge-sharing.
- Fostering a culture that supports a healthy work-life balance.
We seek to achieve this by:
- Providing a broad range of benefits and initiatives.
- Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
- Celebrating success stories and encouraging peer-to-peer recognition.
- Fostering a culture of self-development.
- Providing a work environment where the best idea wins, and challenge is encouraged
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us:
- Bonus scheme.
- Flexible hours.
- Monday to Friday working
Salary Range- INR 35,000- 60,000 gross per month
