Description
Position at Everyday Health - Pregnancy & Parenting
Job Title: Director of Brand Marketing (100% Remote, U.S. based)
Department: Marketing
Everyday Health Group’s Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
The Opportunity
Everyday Health Pregnancy & Parenting is seeking a Director of Brand Marketing to develop and implement a comprehensive marketing strategy that reflects the vision and goals for BabyCenter and What to Expect. This role is responsible for driving the marketing performance of Pregnancy & Parenting brands and products, optimizing marketing strategies and spearheading campaigns that drive user engagement and retention.
If you are a strategic thinker with a proven track record in digital brand marketing, passionate about collaboration, staying ahead of industry trends, and driving user engagement and revenue growth, we invite you to apply.
Key Responsibilities:
Develop and execute marketing strategy that drives awareness, accelerates user engagement and grows retention across online channels including email, web and app.
Lead strategy and implement a roadmap for growing and evolving our email marketing program, focusing on user personalization, improved automations and systems, and reporting on results.
Refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates.
Develop and implement marketing strategy and recurring promotional plans for key business initiatives and new product launches. Supercharging content marketing efforts to drive traffic and engagement with specific initiatives across digital channels.
Monitor and analyze email and app KPIs, generating forecasts and analyses to support data-driven decisions across the organization.
Develop optimization recommendations and conduct regular A/B tests to experiment with new ideas and improve email and in app campaign performance metrics.
Mentor and manage a brand marketing team to high-performance, fostering an environment of creativity and innovation to drive business growth.
Job Qualifications:
Minimum 10 years of experience in digital marketing, with a significant focus on email, and product marketing.
Proven track record of developing and executing successful marketing strategies and campaigns, ideally on the publisher side.
Exceptional leadership skills, with experience managing teams and fostering an environment of collaboration and innovation.
Strong analytical abilities and a data-driven approach to decision making.
BA degree or equivalent
Our Culture and Values:
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health:
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
*Note: Disclosure as required by CO sb19-085 (8-5-20), NYCHRL, and CA SB-1162: and WA SB5761: the salary compensation for this role when being performed in CO, NYC, CA or WA is $130,000-$150,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.
