About the Role:

At Black & White Zebra our publications are the cornerstone of our company. On a daily basis they help people win at work through educational, advisory, thought leadership and relevant content.

We build communities through written content, engaging video series, award winning podcasts and highlighting industry leaders.

As our Digital PR Specialist, you will work on all aspects of the online coverage of our brands in the media. You will grow the SEO team's efforts in earning backlinks, mentions and press coverage in top tier and niche relevant media, helping us develop our domain authority and backlink growth as well as our EEAT efforts.

Who you are:

Collaborative - able to generate strong working relationships with colleagues across a number of departments including Marketing, SEO, Editorial etc

Able to think outside of the box, finding angles relevant to quality publications or journalists to increase coverage of our content

A continuous learner - you strive to learn and improve your day to day work, keeping up to date with industry best practices and digital marketing trends

Self-sufficient - you come with your own ideas based on previous results or experience, providing "solutions" instead of "problems"

What you'll be doing (responsibilities):

Devise small scale outreach campaigns that are relevant to our publications and have pre-considered angles that can earn coverage

Build lists and leverage your network to perform targeted outreach to get the coverage secured

Reaching out to our in-house publication Editors to get expert comment on the opportunities you've surfaced

Scour relevant tools, the internet and social media to find relevant journalist requests to bring to our Editors

Be the go-between and PR point of contact at BWZ for journalists and our Editorial team

Collaborating with our Editors to generate ideas for campaigns and outreach

How your success will be measured:

Number of links and coverage achieved

Number of reactive PR opportunities brought to the team

Site DR growth

Your skillset includes:

You've earned links and coverage conducting ongoing reactive PR activity maintaining relationships with journalists and bloggers across the tech space

Able to generate both reactive and proactive PR opportunities, finding what works best and driving improvements

Experienced in using a number of Digital PR tactics, utilising various tools and techniques that connect you with potential opportunities in an efficient manner

You've earned links and coverage conducting ongoing reactive PR activity

Experience ideating and running content campaigns that have earned links through outreach

Building outreach lists of relevant journalists/sites and securing coverage

You live and breathe on the platforms where journalist place requests for expert commentary

You're a planner. You know the right times, places and significant moments in the year to conduct outreach and you've already got campaigns ready to outreach

Follow up on coverage to convert mentions to links

You've outreached for brands focused on professional services and the world of work

You can analyse and report on the success of a campaign

Nice to haves:

You have existing relationships with journalists at top tier media publications that we can leverage

Experience with SaaS or B2B brands

This full time position is available as a 100% remote position. The shared range is a guide for the expected skills, knowledge and experience for new hires based in the UK only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of the UK.

About Us:

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

Diversity Equity and Inclusion:

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

Digital PR Specialist

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