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Demand Generation Marketing Manager

72% Flex
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

5+ years ABM experience, Strong analytical and organizational skills.

Key responsabilities:

  • Create performance-based demand gen strategies
  • Collaborate with sales teams and Global Events Manager
StarCompliance logo
StarCompliance Financial Services SME https://www.starcompliance.com/
201 - 500 Employees
About StarCompliance
StarCompliance is a leading provider of employee compliance technology solutions. Trusted globally by forward-thinking companies in 114 countries, Star's future-ready compliance platform delivers on-demand configurability, multi-jurisdictional integrity, and the actionable intelligence you need to monitor for conflicts, meet regulatory obligations and reduce risk. Compliance no longer needs to be complex. Check out Star's intuitive, straightforward UX and give your employees the multi-layered protection they need to comply with confidence. Our Employee Conflicts of Interest suite provides clients a single place for monitoring and mitigating potential employee conflicts, covering: personal trading activity; insider trading; private investments, gifts and entertainment spending; outside business activities; and political donations. The STAR Mobile app supports personal trading pre-clearance requests and gifts and entertainment spending submissions, and allows compliance officers and employee supervisors to review and approve those requests and submissions on-the-go. Compliance Control Room centralizes all firm deal-related activity—automatically surfacing critical data that might otherwise be missed—and allowing for easier conflict searches, so deals can be cleared faster and with greater confidence.
See more StarCompliance offers

Job description

Logo Jobgether

Your missions

StarCompliance is one of the fastest growing SaaS technology companies in Compliance software and we are looking for a data-driven Demand Generation Manager with a passion for developing, managing, and executing world-class ABM programs and events to expand our voice in the market, drive pipeline and accelerate the sales cycle in North America.
 



Responsibilities
  • Collaborate closely with your sales and sales development teams to create and implement a performance-based, omni-channel demand gen strategy
  • Work with the extended digital marketing team to leverage the data in your region to provide insights and trends to support your team, and marketing programs
  • Collaborate closely with the Global Events Manager to curate content and select speakers for industry-specific and regional events
  • Understand our buyer’s journey and build go-to-market strategies and corporate campaign initiatives that articulate our value proposition and drive best-in-class demand gen programs and events
  • Define and implement scalable marketing strategies and processes based on client segments and buyer personas to drive market expansion and increase revenue
  • Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement

    • Mandatory Skills, Knowledge, and Experience
  • Proven success managing and executing multi-channel demand generation programs and events. 
  • 5+ years of ABM experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps. 
  • A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, through the end of the sales cycle and into customer advocacy  
  • Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration. 
  • Deep understanding of B2B marketing funnel, lead progression and conversions from early TOF marketing stages thru the end of the sales cycle and into customer advocacy.  
  • Strong organizational skills with a sense of urgency and the ability to manage competing priorities. 
  • Excellent written and verbal communication skills  
  • Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region 
  • A team player with strong cross-functional project management skills. 
  • A positive attitude and a passion for building pipeline!   

  • Familiarity with a range of marketing automation and analytics tools
  • HubSpot, Demandbase, Salesforce, and Google analytics experience
  • Experience marketing to financial institutions
    •

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Financial Services
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    B2B MarketingData-Driven SolutionsMarketing AutomationHubSpot CRMDemandbaseSalesforceGoogle Analytics

    Soft Skills

    • Analytical Thinking
    • Organizational Skills
    • Positive Attitude
    Are you interested?

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