Fractional ABM & Outbound Specialist

UN/COMMON is a digital experience and marketing agency that launches and grows the world’s best emerging brands. We believe the future of consumer-facing brands starts with creating authentic stories built for the consumer first and brand second. We are extremely proud to work with revolutionary brands such as Selena Gomez’s Rare Beauty, Dermalogica, Liquid Death, Lemon Perfect, and more.

Summary ✏️

Join our team as a fractional Account Based Marketing & Outbound Specialist! You'll lead the strategy and execution of Account Marketing campaigns, driving SQLs to ensure a robust pipeline of targeted accounts. Working closely with Sales and Marketing, you'll develop a data-driven ABM approach, continuously testing and optimizing campaigns for success.

This is a fractional role with an expectation to work 15 hours per week. Additionally, we're only looking for candidates located in the United States, Canada, or the United Kingdom.

What will I be doing? 👩‍💻👨‍💻

• Develop and execute impactful, integrated Account-Based Marketing (ABM) programs to support sales team quotas.
• Manage ABM strategy and calendar, ensuring alignment with sales objectives.
• Collaborate with sales and marketing to identify key target accounts.
• Create tailored campaigns addressing key stakeholders' pain points and value propositions.
• Conduct daily prospecting via cold outreach calls to generate sales-qualified leads.
• Prequalify leads via email and hand them off to the sales team.
• Configure, optimize and automate Zoominfo, Hubspot, and RB2B tools.
• Track campaign performance, generate reports, and refine strategies based on real-time analytics.
• Partner with the content marketing team to craft personalized campaigns showcasing our agency's value.
• Develop and execute programs for pipeline acceleration and lead generation for specific accounts and contacts.
• Implement multi-channel outreach campaigns across Email and LinkedIn.
• Continuously optimize campaigns based on data and ABM best practices.
• Design demand generation campaigns targeting, segmenting, and acquiring prospect lists.
• Maintain accurate contact and account records in our CRM (Hubspot) and provide timely updates to the team for real-time reporting.

Requirements

What do I need? 🤓

• Profound experience in crafting copy to engage key stakeholders and decision-makers.
• Comprehensive experience in building and managing multi-channel ABM campaigns.
• Outstanding verbal and written communication skills are required, along with robust interpersonal skills. Strong influence and relationship-building skills are essential.
• Background in email marketing automation using HubSpot, Outreach.io is a must.
• Background in Linkedin marketing automation using Copilotai.com.
• Requires experience in B2B lead generation within a SaaS or Agency environment.
• Advanced proficiency with ZoomInfo.
• You possess the ability to write well-constructed, succinct emails.
• You understand the psychology behind why people do what they do and can, in a subtle way, show them that you understand their needs.
• You want to be in a high-volume sales environment: prospecting and building pipelines from hundreds of researched leads each month.

Equal Employment Opportunity

We are an equal opportunity employer and foster an inclusive environment. We welcome people from diverse backgrounds and perspectives to apply to our positions. This is something we're serious about—we are constantly striving to listen better and be better.