Marketing Manager Beef Parasiticides

States considered: North Carolina and Texas

Role Description

The Marketing Manager, Parasiticides is responsible for developing and executing marketing initiatives for the entire cattle parasiticides portfolio. He/she will be responsible for providing operating and strategic plan input and accountable for achieving the quarterly and yearly P&L operating plan for US Parasiticides.  The Marketing Manager will maintain a high level of interaction with relevant Zoetis functional areas such as Technical Services, Sales, Finance, and Marketing Agencies to ensure strategy and tactics were included into the comprehensive approach of the overall parasiticide portfolio. In this position he/she will be responsible for managing the A&P assigned budget, ensuring proper resource allocation, and leading the development of content by working closely with Marketing Communications/Coordinators. Preferred candidate to be located in NC or Texas but can also be reasonably located near a major airport.

POSITION RESPONSIBILITIES

Establish, oversee and implement the Beef parasiticides portfolio marketing strategies programs to support the short, middle and long-term growth of the Zoetis Parasiticides portfolio. Provide clear direction to and actively engage with cross functional teams to build and maintain a robust product and services pipeline that ensures a solid competitive advantage and meets Beef Customer needs. Rigorously monitor and gather key customer insights, competitive activities and market insights to incorporate into effective marketing strategies. Responsible to lead, develop and execute product launches of product(s) within the parasiticides portfolio. Ensures key stakeholder alignment, resource allocation, accurate forecasts and clear KPIs for marketing metric reports. Accountable for Op Plan input and follow up from the financial and strategic perspective. Responsible for the parasiticides demand forecasting; working with manufacturing teams on accurately forecasting on monthly and annual demand planning bases and ensuring consistent product supply.

The manager must work with the Marketing Communications Managers and Agencies to deliver proper communication content and marketing materials with a focus on digital. Responsible to manage the assigned A&P budget. Accountable for meeting quarterly and annual A&P budget targets. Accountable for the timely development of quality marketing activation plans and timely delivery of high quality, cost effective promotional tools and materials for distribution to field sales representatives. Manage and maintain ongoing relationship with the Beef Industry relevant institutions to ensure Zoetis representation and that key customer insights are incorporated into effective marketing strategies.

Oversee marketing agency deliverables, as well as other external suppliers, to ensure partner capabilities and effectiveness meet the teams needs and work and resources are deployed appropriately. Actively identifying synergies and efficiencies across Cattle & Equine franchise teams and other business units and provide a unique One Zoetis view that helps identify new opportunities, challenges and innovations as they relate to keep Zoetis in a leadership position in the market. As a leader within Zoetis, the candidate should model Zoetis values and leader behaviors and conduct business in a manner consistent with those values and behaviors.

EDUCATION AND EXPERIENCE

Education:

* BS or BA required (communications or business). MBA or relevant advanced degree preferred.

Professional:

* 3+ years of related commercial, marketing or cattle Industry relationship experience required.

* Animal health, pharmaceutical and/or agricultural experience preferred.

* Computer experience: Windows, Outlook, Word, PowerPoint, Excel; Acrobat Pro; SAP.

TECHNICAL SKILLS REQUIREMENTS

Excellent marketing operations and marketing communications skills and knowledge. Demonstrated budget management acumen. Strong writing, editing and verbal communications skills. Demonstrated ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline. Demonstrated ability to provide innovative and efficient solutions to deliver programs and initiatives that meet marketing objectives and business strategies. Ability to collaborate with and influence cross-functional teams. Proven track record successfully leading new product launches. Proven ability to think strategically and act decisively. Must demonstrate initiative, resourcefulness, accountability and willingness to accept challenges and lead change.

PHYSICAL POSITION REQUIREMENTS

>25% Travel

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.