Job Title: Data/Business Intelligence Specialist (Marketing)
Position Overview:
As a Data/Business Intelligence Specialist within the Marketing team at VIPRE Security Group, you will play a crucial role in leveraging data-driven insights to optimize marketing strategies and enhance business performance. This position requires expertise in Salesforce (SFDC) and Pardot platforms, along with a deep understanding of marketing analytics and business intelligence principles.
Key Responsibilities:
1. Data Management and Integration:
● Manage and maintain data integrity within Salesforce (SFDC) and Pardot platforms.
● Knowledge of High Velocity and Account Engagement is critical.
● Develop and implement data integration strategies to ensure seamless flow of information between systems.
● Collaborate with cross-functional teams to integrate marketing data with other business systems for comprehensive analysis.
● Extensive experience with the use of Zapier - creating process flows and updating existing ones already in place.
● Experience of working with multiple websites for one organization a benefit.
2. Analytics and Reporting:
● Utilize Salesforce and Pardot analytics tools to generate insights into marketing campaign performance, lead generation, and customer engagement.
● Develop and deliver regular reports and dashboards to track key marketing metrics and KPIs.
● Conduct ad-hoc analysis to uncover trends, identify opportunities, and inform strategic decision-making.
3. Marketing Automation:
● Design, implement, and optimize marketing automation workflows within Pardot to streamline campaign execution and lead nurturing processes.
● Leverage automation capabilities to personalize marketing communications and improve overall campaign effectiveness.
● Monitor and troubleshoot automation processes to ensure accurate and timely delivery of marketing assets.
4. Audience Segmentation and Targeting:
● Collaborate with marketing teams to develop audience segmentation strategies based on customer demographics, behaviors, and engagement patterns.
● Implement targeted marketing campaigns utilizing segmentation criteria to enhance relevance and engagement.
● Continuously evaluate and refine segmentation approaches based on performance feedback and data analysis.
5. Optimization and Continuous Improvement:
● Identify opportunities for process optimization and efficiency gains within Salesforce and Pardot platforms.
● Conduct A/B testing and experimentation to optimize marketing tactics, messaging, and audience targeting.
● Stay abreast of industry best practices, emerging technologies, and trends in marketing analytics to drive continuous improvement initiatives.
Qualifications:
● Bachelor's degree in Marketing, Business Administration, Data Science, or related field.
● Proven experience (5 years) working with Salesforce (SFDC) and Pardot platforms, with demonstrated expertise in data management, analytics, and automation.
● Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) for reporting and dashboard development.
● Excellent communication and collaboration skills, with the ability to translate technical concepts into actionable insights for non-technical stakeholders.
● Detail-oriented mindset with a passion for leveraging data to drive business growth and marketing effectiveness.
● Relevant certifications in Salesforce and/or Pardot (e.g., Salesforce Certified Administrator, Pardot Specialist) preferred.
