Marketing Specialist

Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow.

At Great American, we value diversity and recognize the benefits gained when people from different cultures, backgrounds and experiences work collaboratively to achieve business results. We are intentionally focused on fostering an inclusive culture and know valuing diversity is an essential leadership quality. Our goal is to create a workplace where all employees feel included, empowered and enabled to perform at their best.

Since 1980, our Specialty Human Services Division has protected the mission of nonprofit and social service organizations. The division is one of the first insurance companies to recognize the special needs of these organizations. Over the years, coverage and services have expanded to ensure expertise to meet the evolving needs of this marketplace.

The types of coverage Specialty Human Services offers includes: abuse or molestation, accident & health, commercial auto, crime & employee dishonesty, data compromise, directors & officers, equipment breakdown, general liability, inland marine, professional liability, property, umbrella & excess liability, and unemployment risk. Coverage is available for hundreds of classes of business, including:

• Shelters & Animal Related Organizations

• Churches & Religious Organizations

• Clubs

• Food Banks & Community Food Services

• Community Services

• Family Services & Counseling Organizations

• Foundations & Grant Making Organizations

• Shelters

• Performing Arts & Cultural Organizations

• Gyms and Wellness Organizations

• Schools & Educational Services

• Youth Programs & Summer Camps

Specialty Humans Services is looking for a Marketing Specialist to join their team within the Northern California territory. The ideal candidate will reside and work remotely from the territory.

Essential Job Functions and Responsibilities

• Initiates contact with current and prospective new business partners. Initiates and follows up on new business opportunities, and as appropriate for line of business, obtains underwriting approval.

  • Markets the company's products/services through interaction (correspondence, phone, in person, digital media, etc.) with agencies, brokers, or clients. 

  • Tracks statistics on prospect lists, hit ratios, business retention, and new business production.

  • Develops and employs innovative, creative, and resourceful methods for achieving new business development.

• Works collaboratively with management to develop, monitor, and adapt a business/marketing plan for area of responsibility and to support division goals.

  • Participates in the development of agency or client business goals. 

  • May support underwriting in fact gathering, underwriting, and pricing of renewals.

  • May prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business.

  • May promote additional coverage/programs to existing accounts.

  • Responsible for achieving premium development and retention/persistency goals.

• Builds strategic relationships with business partners (clients, agents, brokers, producers) to achieve targeted profit goals of the division.

  • Regularly corresponds and visits with agencies, brokers, and clients.  Monitors the delivery of excellent customer service and follows-up on any customer concerns that need to be addressed.

  • May assist with coordinating/transferring books of business and ongoing contract management. 

  • Identifies issues/potential issues and triages to appropriate staff to resolve.

  • Provides continuing education and support to assigned agents regarding company products, programs, product line news/issues, eligibility guidelines, risk, and pricing philosophy.

  • May author/distribute promotional correspondence (newsletters, pamphlets, et.) and/or marketing collateral to existing and potential agents and/or customers.

  • Plans and hosts both internal and external events to achieve area/regional marketing initiatives. 

• Maintains advanced knowledge of competitors and market conditions. May be required to gather, analyze and maintain competitive information. May utilize a Customer Relationship Management (CRM) database to improve services or target marketing efforts.

• Leads collaborations with Underwriting, Product Development, Product Management, Corporate Legal, and Corporate Communications to develop marketing initiatives, new products, and the supporting marketing materials. May collaborate with other business units on cross-marketing efforts.

• Attends and may participate in industry and association events.

• Provides technical advice to lower level associates and other functional areas. 

• May have responsibility for performance and coaching of staff and may have a participatory role in decisions regarding talent selection, development, and performance management for direct reports.

• Performs other duties as assigned. 

Job Requirements

• Bachelor’s Degree or equivalent experience.

• Generally, 5 to 10+ years of sales, marketing or business development experience within the property/casualty insurance industry is preferred but not required.

• Previous production underwriting experience preferred.

• Prior property, general liability, professional liability, abuse, auto, umbrella or excess experience is preferred.

• Ability to travel Tuesday-Thursday each week to visit with agents.

• Salesforce experience is a plus.

• Must have excellent communication skills.

Business Unit:

Salary Range:

Benefits:

We offer competitive healthcare, retirement, and paid time off benefits for full-time and part-time benefit eligible employees.