Offer summary
Qualifications:
Bachelor’s degree and 5+ years of relevant work experience in content marketing or similar role, Experience in B2B SaaS technology with content strategy, production, promotion, and reporting/optimization.
Key responsabilities:
- Develop and execute comprehensive content strategy inclusive of various content types
- Collaborate with teams for cohesive and effective campaigns, from creation to optimization
- Enhance content visibility through expert SEO practices and continuous optimization
- Measure and report on content effectiveness, adjusting strategies for improved results
- Research topics aligning with audience interests, establishing brand as topical authority