Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact.
Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.
Our Team
We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.
We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work.
Who you are
Brightwheel is seeking an exceptional Marketing Operations Manager to join the Marketing Operations team. This role is critical to drive growth strategies that are scalable, efficient, and data-driven. The ideal candidate will have a healthy balance of operations, technical, and analytical experience to design and implement innovative processes and solutions that enable our marketing efforts. Key responsibilities include managing our MarTech technologies, standardizing processes, and helping the team make smart, data-driven decisions to achieve more efficiency. This is a highly cross-functional and collaborative role, requiring both strategic and tactical execution. We are looking for a true team player who has previously executed operations and supported development for high-growth Marketing organizations with exceptional problem-solving skills.
What you’ll doEvolve our marketing automation practices, including managing our marketing tech stack, attribution, segmentation, lead scoring, and program executionCollaborate with Marketing, Sales, and other teams to continually improve marketing effectiveness, build scalable processes, and optimize our lead-to-closed won motionPartner cross-functionally to implement, measure, and optimize marketing campaigns, including influencing content, audience, cadence, and marketing systems/tools to maximize resultsProactively identify risks or anomalies within our funnel, determine a course of action, then act decisively while balancing speed, agility and qualityCollaborate with our Analytics team on the design, implementation, and optimization of demand generation reporting and campaign analysis; provide actionable insights and direction to enable data-driven marketing and sales decisionsMaintain and improve best practices for data management and hygiene across our communication platformsQualifications, Skills, & Abilities: 5+ years of experience in marketing, with 3+ years in marketing operationsExpert-level proficiency in managing large-scale marketing automation systems (e.g. Hubspot, Marketo, Pardot) and Salesforce, as well as associated integrationsExperience building marketing operations engine from scratch to full productionAn expert grasp of core marketing metrics and KPIs for SaaS software businessStrong analytical skills; demonstrated ability to transform data into actionable insightsExpertise in campaign management and tracking across multiple marketing channels, e.g. email, website, events, direct mail, digital ads; solid foundation in web analyticsMetrics-driven and results-orientedMasterful cross-functional collaborator and relationship-builderOutstanding verbal and written communication skillsCreative problem solver, skilled at removing obstacles and solutioning around key business problemsCombination of strategic thinking and ability to roll up sleeves and make it happenBrightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
