Senior Market Manager - West

At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.

Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.

Be Present. Be You. When you can truly be there, you feel free.

OVERVIEW 

We are seeking a dynamic and experienced Senior Market Manager - West with a deep understanding of the convenience and gas channels within Consumer Packaged Goods (CPG) brands. The ideal candidate will be responsible for developing and executing strategies to maximize brand visibility, sales, and distribution within these channels across our western region. This role requires a blend of strategic thinking, relationship management, and operational execution to drive growth and market penetration. 

Responsibilities:

Distributor Partnership

• Manage and develop relationships with your region’s direct store distributors (DSDs). 

• Work closely with DSDs to ensure effective product distribution, timely deliveries, and inventory management. 

Brand Representation

• Ensure the brand is consistently represented according to company guidelines in all retail outlets. 

• Implement and execute merchandising plans to enhance brand visibility and awareness. 

Training and Education

• Conduct training sessions for retailers and DSDs to enhance product knowledge and improve sales performance. 

• Provide ongoing support and resources to ensure successful product placement and sales. 

Market Analysis

• Monitor and analyze market conditions, consumer preferences, and competitor activities. 

• Provide regular reports and insights to the leadership team on market trends and opportunities. 

Retailer Relationship Management

• Cultivate and maintain strong relationships with key local retailers. 

• Collaborate with retailers to understand their needs, provide product education, and ensure optimal product placement and visibility. 

Collaboration and Alignment

• Work closely with other sales leaders to ensure alignment with overall company sales strategies

• Participate in sales meetings, training programs, and strategy sessions

• Collaborate with other departments to ensure customer satisfaction and resolve any issues that arise

Sales Strategy

• Develop and implement a comprehensive sales strategy for the region, including identifying and targeting chains, new categories of stores, etc., and deploying DSDs against them

• Analyze regional market trends to identify sales opportunities and potential challenges

• Establish sales targets and KPIs, and monitor performance against these goals

 QUALIFICATIONS 

• Bachelor's degree in Business, Marketing, or a related field. 

• 8 years experience in sales or account management within the convenience and/or gas channels.

• 3-5 years of direct management experience.  

• Strong understanding of local market dynamics and retail distribution channels. 

• Excellent communication, negotiation, and interpersonal skills. 

• Results-oriented with a track record of achieving and exceeding sales targets. 

• Ability to analyze data, draw insights, and make strategic recommendations. 

• Ability to travel 50-75%. 

Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.